Hugh Fearnley-Whittingstall’s River Cottage Deli has opened a permanent site at London’s ExCeL, following a successful pop-up earlier this year.

The deli opened up at the start of the month and is part of ExCeL’s £15m investment to deliver a modern vision of venues.

The menu, which has been designed in partnership with the River Cottage team and is prepared by the ExCeL Hospitality chefs, includes fresh sandwiches and a hot counter offering homemade focaccia and baps filled with merguez meatballs, treacle-cured beef and beetroot pakoras. 

Steven Lamb from River Cottage said: “Sharing our passion for sustainable food integrity and the consumption of local, seasonal organic produce is what underpins the River Cottage experience.

“We are delighted to open the new Deli at ExCeL London and create and share our values with visitors while giving them a little taste of the original River Cottage.”

Kevin Watson, director of catering at ExCeL London Hospitality, commented: “River Cottage combines our knowledge and expertise of creating bespoke organic and sustainable food concepts to create truly special experiences.”

River Cottage Deli gives ExCeL visitors an opportunity to enjoy homemade, sustainable and organic dishes, made using local, seasonal produce for which the influential Devon-based restaurant is renowned.