Warrens Bakery has produced more than 50 special Pudsey Bear cakes as part of its drive to raise over £5,000 for Children in Need. 

Each store will have its own special Pudsey Bear cake as well as other fund raising activities. Different stores will be doing additional things to raise funds including visits from Pudsey Bear himself to dressing up and in-store competitions.

Alison Christopher, who along with her colleague Alison Howard-Smith, made and iced all the cakes, said: “Last year we raised over £3,200, but this year every bakery has a special cake to raise funds. We are aiming to smash the record in style.”

Alexandra Martin, retail director, said: “Our Celebration Cakes Department has worked really hard to provide lovely cakes and our wonderful bakery staff will be pushing the boat out for Pudsey. We hope everyone will dig deep for such a great cause.”

Warrens is a traditional bakery, with two production sites and 50 stores throughout Cornwall, Devon and Somerset. It claims to be the oldest Cornish pasty producer in the world, the oldest bakery in Cornwall and one of the oldest artisan bakers in the United Kingdom.