All Opinion articles
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OpinionHow ‘quietly vegan’ cakes and pastries can provide a recipe for success
Bakeries can sell more products to more customers by making them vegan by default, according to PETA UK senior corporate projects manager Dr Carys Bennett
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OpinionAre UK bakery businesses ready for incoming SPS regulations on EU exports?
Birketts LLP regulatory and corporate defence partner at law firm, Duncan Reed, reveals how UK bakers can best prepare for the new exporting regulations
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OpinionCrossing the line? How hot cross buns became the seasonal sandwich carrier of choice
Hot cross buns are no longer just for toasting and buttering – bakeries, coffee chains and supermarkets are turning the Easter classic into a bold new sandwich carrier
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OpinionDoubling down on the Nutrient Profile Model won’t deliver healthier bread
Meaningful health benefits must be earned through formulation, fermentation and evidence, not label optimisation, believes Modern Baker’s chief scientific officer Ken Potts
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OpinionBritish Baker editor shares top bakery moments of 2025
Amy North shares some of her favourite moments from the past year, including eating rye bread in Copenhagen and a particularly memorable peach melba in Corbridge
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OpinionSweet, savoury, and slightly overstuffed: a day in the life of a bakery explorer
Life as a bakery editor can be tough, especially when you’re eating your way around London bakeries. Here, Amy North shares her top tips for such adventures
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OpinionCost-saving recipe changes could hurt chocolate biscuit brands
Matt Herbert, co-founder and CCO of brand tracking platform Tracksuit, uses UK biscuit market data to explore the potential impact of chocolate coating reformulation
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OpinionHow Britain’s independent retail bakeries can win back trust
Scott Dawson, CEO of payments processor DECTA, explores the crisis of consumer confidence currently facing bakery SMEs and what they can do to survive
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OpinionFive ways for retailers to drive biscuit sales in the ‘golden quarter’
Fox’s Burton’s Companies trade marketing director David Hebson shares his top tips on boosting biscuit sales across the busy period towards the end of the year
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OpinionBritish Baker celebrates 140th anniversary
As British Baker celebrates a fantastic milestone, editor Amy North asks the community to share their favourite memories of the historic brand
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OpinionSecret filming and online abuse: is there a dark side to bakery tourism?
British Baker editor Amy North questions whether the rise of bakery tourism, spurred on by social media, is putting staff in harm’s way
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OpinionReformulation isn’t about ‘cheap swaps’, it’s withstanding the unpredictable
Almond shortages signal a bigger shift for the baking industry with product developers being urged to create recipes that can withstand the unpredictable and embrace sustainability
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OpinionWhy store closures don’t spell disaster for Greggs
‘Greggs shut 56 branches amid challenging start to the year’, but the headlines aren’t all what they seem, writes British Baker editor Amy North
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OpinionViral M&S strawberry sandwich is a lesson in product development
Consumers are looking for something shareable and M&S is delivering it at a price point which allows for many people to get in on the conversation, says British Baker editor Amy North
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OpinionBakeries are rising to the net zero challenge, but more support is needed
Bakers making moves towards net zero are doing more than cutting emissions – they’re protecting margins, building resilience, and ensuring they remain relevant, although they will likely face a few hurdles along the way
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OpinionOlivia Colman is right, crumpets are a national treasure
In light of the Warburtons ad starring Olivia Colman, British Baker editor Amy North celebrates her love of crumpets and questions why Brits aren’t more adventurous with their toppings
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OpinionWhat the M&S ‘Only 5 ingredients’ rolls mean for bakery and the UPF debate
M&S has unveiled white rolls containing five ingredients – a fact declared on front of pack. Why has this garnered so much attention and what does it tell us about M&S’ views on the UPF discussion?
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OpinionFive things I learned on a tour of London bakeries
British Baker editor Amy North embarks on an expedition in which she discovers cereal milk as a flavour to watch and that TikTok fame can sadly be a case of style over substance
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OpinionBritish Baker editor shares highlights of 2024
Amy North shares some of her favourite moments from the past year, including a doughnut workshop at Bread Ahead and seeing behind the scenes at the Ginsters factory in Cornwall
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OpinionThe ultra-processed foods debate is not black & white
The UPF debate is complex, according to Mike Adams from Campden BRI who says: “It’s not UPF bad, everything else good”

















