Wenzel's Christmas mince pie

Source: Wenzel’s

Bakery chain Wenzel’s is committed to continued growth over the next two years after opening five new stores during lockdown.

The company, with 72 branches across north London, Essex, Hertfordshire, Buckinghamshire and Bedfordshire, has also adapted its operations during the Covid-19 pandemic to provide local communities with essential items such as milk and flour.

In addition to investing over £2m in new machinery and infrastructure, Wenzel’s has committed to a multimillion-pound investment in additional sites, branding, digital and marketing.

The company’s latest move is to enlist the services of digital marking agency The Tree.

“Our performance this challenging year has been strong, but the difficulties we have faced have also given a clear focus to our expansion plans,” said Peter Wenzel, CEO of Wenzel’s.

“Passion and drive together are at the forefront of Wenzel’s expansion,” he added. “Teaming up with like-minded companies like The Tree will help us to spread the word about what we’ve achieved and go on to bigger and better things.”

Daniel Andrews, founder and CEO of The Tree, said he was pleased to be supporting “one of the real success stories this difficult year”.

“We’re delighted to be helping them to keep up the incredible momentum they’ve generated and work with them to take them to new heights by putting in place a comprehensive and progressive digital strategy,” Andrews added.