BB Baskets in store

Investment in GPS and Bluetooth technology has helped Bakers Basco ramp up the recovery of missing bakery equipment.

Founded in 2006 by five plant bakery businesses, Bakers Basco manages a pool of four million bread baskets and associated wheeled dollies.

The firm has reported a 112% year-on-year increase in visits made by its dedicated recovery team to reclaim equipment that has been delayed, lost or stolen, causing disruption to the supply chain.

In the financial year to date the teams have identified and recovered more than 75,000 baskets and 13,000 dollies.

Bakers Basco has introduced GPS tracking devices across its equipment in recent years, with the latest update bringing Bluetooth search technology, a corresponding app and software to improve location accuracy.

This, along with an awareness campaign to encourage the general public and local businesses to report instances of misuse, is proving efforts are paying off, said the firm.

“Our recent focus on technology, combined with the manpower of our dedicated national recovery team, has proven to be a solid investment, as reflected in the latest figures,” said Bakers Basco general manager Paul Empson, who was appointed in May.

“Our equipment is designed for the one sole purpose of transporting bread. Sometimes it can be delayed and held up at supermarkets and other times it’s because it has been taken unlawfully and used by companies without permission, both of which cause massive disruption to the supply chain and the day-to-day running of our operations.”

Bakers Basco manages baskets and dollies for Allied Bakeries, Fine Lady Bakeries, Frank Roberts & Sons, Hovis and Warburton