An extra week has been granted to bakers to submit their finest creations for Britain’s Best Loaf 2024 as well as the brand-new Britain’s Best Cake competition.
The entry deadline for both has been pushed back to Monday 25 March allowing even more bakery businesses to get involved in the competitions, join the contests, which will take place at the NEC Birmingham at the end of next month.
On Monday 29 April, expert judges including an Asda buyer, Booths product developer, and head of bakery for Cardiff Metropolitan University, will be scrutinising slices of the showcased cakes on display before announcing winners across six different categories. The overall champion will then be decided from these winners, taking home the inaugural title of Britain’s Best Cake.
The following day (Tuesday 30 April), another esteemed panel of judges featuring a technical baker at Bako, a 57-year veteran of the baking industry, and a four-time former winner, will be closely inspecting, prodding, sniffing, and tasting all the entered breads. After arriving at the top choices from each of eight categories, including the newly introduced Seeded Sourdough, they will go on to crown the ultimate winner as Britain’s Best Loaf 2024.
Britain’s Best Cake 2024
- Date: Monday 29 April 2024
- Venue: UK Food & Drink Shows, Birmingham NEC
- Categories: Classic Cake, Free-from Cake, Fruit Cake, Individual Cake, Occasion Cake, and Traybake
Proudly sponsored by Dawn Foods, Kluman & Balter, and Sonneveld Group, Britain’s Best Cake aims to find the best sweet creations on offer from crowd-pleasing carrot cakes to luxurious loaf cakes, mind-blowing brownies, and fabulous fruit cakes.
Find out more about the judges here, and also discover what attributes they are looking for in a perfect cake.
Britain’s Best Loaf 2024
- Date: Tuesday 30 April 2024
- Venue: UK Food & Drink Shows, Birmingham NEC
- Categories: Flavoured Sourdough, Gluten Free, Innovation, International, Plain Sourdough, Seeded Sourdough, White, and Wholegrain
Proudly sponsored this year by ADM Milling, Bako Group, Brook Food & Bakery Equipment, and Lesaffre UK & Ireland, Britain’s Best Loaf is the annual competition that provides a platform for standout breads crafted across the nation.
Check out details on the 14-strong panel of judges, while making a note of the criteria that makes a loaf a crust above the rest.
Entries to either event cost £30+VAT. To submit your cakes or loaves, or for more information on the competitions, categories and judges, visit their dedicated websites – britainsbestcake.co.uk or britainsbestloaf.co.uk.
Should you have any further queries, please contact Becky Cumbers via becky.cumbers@wrbm.com or 01293 846618.
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