Publication date: Wednesday 25 February 2026
Editorial submissions deadline: Wednesday 14 January 2026
Editorial contact: dan.riley@wrbm.com
Following on from British Baker’s Top Bakery Trends 2026 report, this guide will explore the world of product development and how the trends and consumer demands are being put into action.
It will cover a wide range of bakery categories – bread, sandwiches, biscuits, cakes, savouries, and more – in different markets including retail, out of home, and craft bakeries.
Key areas this article will explore include:
- Why does bakery NPD matter?
- What are consumers looking for when it comes to bakery NPD?
- What are the top new launches in your category/for your business and why?
- What were the top seasonal launches in your category/for your business and why?
- How is automation and technology being incorporated into and influencing the NPD process?
- How is technology keeping up with demand for more complex and intricate NPD? Please provide examples
- How do bakeries manage scaling up and quality control?
- What are the key steps to creating a successful new bakery product?
We’re looking to interview product developers, buyers, and more to find out about their processes, inspiration, and the stories behind recent successful launches so please get in touch with Dan Riley if you think you have someone suitable for this.
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