All Trends articles
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FeatureCake it 'til you make it: the social media cake trends that have lasting appeal
Viral cake trends can help provide a global shop window to what’s possible, but how do brands translate a social media phenom into real-world sales?
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Product NewsIngredients innovation: long-life mixes, sunflower seed flours, and more unveiled
The new products tap into consumer needs and also operational ones, with a focus on minimising food waste, improving nutrition, and embracing on-trend flavours
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Partner featureWhat next for premium snacks as they address on-the-go indulgence?
With consumers changing their habits on traditional meal times, snacking has become the new brief for bakery retailers. So what can they do to meet shoppers’ evolving needs?
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Product NewsLobster vol au vents and pistachio mince pies: Waitrose reveals Christmas 2026 bakery line-up
The retailer has blended nostalgia with global flavours and luxurious ingredients for its bakery line-up for the festive season
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NewsTop bakery flavours for autumn and winter 2026 revealed
Warming, spiced flavours, including salted caramel, brown butter, and pumpkin spice, dominate the list of British Bakels’ top flavour predictions for the colder months
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Feature SynopsesDecember 2026: Cookies
Cookies are getting more indulgent by the moment with topped, filled, stuffed, and other iterations finding loyal bands of fans as major manufacturers, retailers, and artisan bakeries look to deliver an upgraded experience
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Feature SynopsesNovember 2026: Top Bakery Trends report
What will bakery’s biggest trends be for 2027 and beyond? This report will find out.
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Product NewsGingerbread doughnuts and sticky toffee trifle: Morrisons unwraps Christmas bakery 2026
Beloved festive flavours and formats reign supreme in Morrisons Christmas range with gingerbread, sherry trifle, and sticky toffee pudding featuring in its bakery line-up for 2026
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NewsSix baked goods named as finalists for New Bakery Product of the Year 2026
Sourdough crumpets, a tiramisu brownie, and vanilla brioche French toast are among the finalists for the Baking Industry Awards 2026 category
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FeatureBeyond the boule: what’s next for supermarket sourdough?
With sales soaring, supermarket sourdough has entered a new phase of maturity. But the battle is only just beginning for the nation’s retailers as they look to stand out from the crowd
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Partner featureSolutions Showcase: the innovations optimising output and efficiency
The latest solutions helping bakeries scale output, maintain quality and build more efficient, resilient production operations in a rapidly evolving market.
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FeatureEast meets West: rise of the Asian-style fusion bakery in London
Asian bakeries across the capital are finding success with fusion creations such as matcha-flavoured croissants, pandan and coconut-infused mille-feuille, and pain Suisse with lemongrass chicken curry
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NewsDemand for snack ingredients grows as Brits shun traditional meals
The trend has real implications for how bakers should think about format, portion size, and flavour, said ingredients supplier Macphie
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Product NewsFinsbury adds strawberry matcha flavour to Little Big Cake range
Inspired by matcha lattes, the cake features alternating vanilla and pink sponge, and is has been designed with Millennials and Gen Z consumers in mind
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FeatureFeeling the squeeze? What the rise of GLP-1s really means for bakery
Weight-loss drugs are changing how consumers think, feel, buy, and consume food, so what does this mean for the emotive and, sometimes, indulgent category of bakery?
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Feature SynopsesOctober 2026: Christmas
What are the biggest trends in bakery this Christmas? This feature will find out!
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Feature SynopsesOctober 2026: Cake trends
This feature will investigate the commercial reality behind social media’s biggest cake crazes, revealing which trends have translated into lasting sales opportunities, and which have remained largely online phenomena
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Partner featureWhy provenance is becoming one of bakery’s most important ingredients
Consumer expectations around transparency are changing. As demand grows for greater insight into where food comes from, provenance and local sourcing are becoming increasingly important considerations for bakery manufacturers and retailers
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FeatureGLP-1s, Gen Z, and drama: afternoon tea trends for 2026 and beyond
From grandmacore-inspired nostalgia to immersive themed experiences, and those that cater to mindful eating, afternoon tea is evolving to attract a new generation of consumers
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NewsWaitrose reports soaring sales of Japanese-style milk buns
A viral trend in Japanese-style milk buns has seen it take on brioche as a premium burger bun of choice this summer, according to the retailer