All Trends articles
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NewsCoffee and sandwich shops ‘double down’ on NPD
Operators are using NPD to drive differentiation in the market and deliver stronger margins, according to the latest Quarterly Menu Tracker from Lumina Intelligence
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NewsSarnie safari: discovering the trends driving out-of-home sandwich consumption
British Baker deputy editor Dan Riley joins the launch event of Délifrance’s latest ‘Prove It’ report on UK sandwich market trends then experiences them in action across a handful of London outlets
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ReportsBakery Market Report 2026
The out of home bakery market is evolving with changing formats, menus, and more as operators adapt to overcome rising costs, staffing issues, and changing consumer habits
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Feature SynopsesJune 2026: Toppings & Fillings
This feature will explore how the likes of Nutella and Biscoff have come to dominate bakery, the rules around using them, and what’s next
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FeatureSchool cake resurgence is a lesson in the power of nostalgia
Bakery businesses are tapping into demand for the humble iced sponge traybake, which has enjoyed a resurgence driven by consumer desire for comfort and familiarity
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Promotional featureHow British bakers are solving the texture-taste-sustainability trilemma
How UK bakeries can deliver on the current trilemma of texture, taste and sustainability, while still offering healthy nutrition.
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Promotional featureFilled with potential: overcoming technical challenges in sweet bakery fillings
How to resolve technical challenges posed by multiple (and sometimes conflicting) demands for sweet bakery fillings.
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NewsSales of Italian-style baked goods soar at Waitrose
Interest in traditional Italian bakery and fusion recipes has increased over the past year, leading to a seasonal sales spike for the likes of Hot Cross Bunettone, Pistachio Tiramisu, and Colomba Cake
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NewsIngredients innovation: powdered tiger paste and nut-free marzipan among latest launches
A powdered version of tiger paste, a nut-free alternative to marzipan, and fruit crispies designed to add some bling to desserts are among the latest ingredients rolled out for the bakery market
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OpinionCrossing the line? How hot cross buns became the seasonal sandwich carrier of choice
Hot cross buns are no longer just for toasting and buttering – bakeries, coffee chains and supermarkets are turning the Easter classic into a bold new sandwich carrier
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FeaturePastels, puddings, and playfulness: top bakery trends for Easter 2026 revealed
Pastels, puddings, and playfulness are among the top trends driving innovation this year as bakers look to secure their share of the season’s sales opportunity
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ReportsBakery NPD Guide 2026
NPD is crucial to bakery but the journey from idea to bestselling bake can be complicated as product developers must identify trends, overcome challenges, and understand processes along the way
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FeatureA meal of two halves: how health and indulgence are reshaping breakfast
As the breakfast occasion stretches later into the morning and consumers juggle health goals with indulgent cravings, operators are rethinking their menus
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FeatureBotanicals, brews, and bold fruits: the flavour trends defining bakery in 2026
From florals and tea‑infused bakes to bold, tangy fruits, flavour innovation is taking centre stage in bakery as brands balance familiarity with a desire for discovery
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OpinionBritish Baker editor shares top bakery moments of 2025
Amy North shares some of her favourite moments from the past year, including eating rye bread in Copenhagen and a particularly memorable peach melba in Corbridge
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FeatureFlavour, format, and flair: inside the evolution of modern-day pastries
Pastries are getting a makeover as bold flavours, inventive formats, and premium touches redefine what indulgence looks like on today’s bakery scene
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InterviewFix, rebuild, grow: British Bakels MD James Cawthorne reveals plans for Renshaw
Stability and supply have been the focus for Renshaw since its acquisition by British Bakels, but the first new products for the cake decoration brand signal the start of a new era
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ReportsTop Bakery Trends 2026
Trends keep the baking industry fresh and exciting, so tapping into them can unlock opportunities for businesses of all shapes and sizes
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Feature SynopsesFebruary 2026: Bakery NPD guide
This guide will explore the world of product development and how trends and consumer demands are being put into action.
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Feature SynopsesJanuary 2026: Breakfast
Things are heating up in the breakfast market as out of home operators battle it out for a bite of the morning occasion