All Trends articles
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Promotional feature
How to capitalise on British consumers’ love for the sausage roll
Among the savoury pastries popular with British consumers, the sausage roll is king. But to maximise the opportunity they offer, producers and bakers need to stay close to consumer trends, says Ginsters.
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News
Trends from IBA 2025: smart tech and innovative ingredients are changing bakery
British Baker editor Amy North reflects on the international bakery exhibition, taking a closer look at how AI and clean label ingredients are driving progress for the baking industry
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Feature
Is the UK ready to embrace savoury doughnuts?
This National Doughnut Week, British Baker editor Amy North questions why many doughnut makers are keeping things sweet whilst exploring the potential for savoury options
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Feature
Has the doughnut bubble burst?
There’s been consolidation and a change of tactics in the doughnut market as specialists adapt to keep up with consumer needs and flavour trends
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Product News
Delice de France boosts bakery range with raft of on-trend products
A Cardamom Knot, pistachio doughnut, sticky toffee loaf cake, and filo pastry rolls are among the new products rolled out by the bakery supplier
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News
Bridor heralds ‘The Croissant Revolution’ in UK consumer research report
Frozen bakery supplier identifies four different groups of croissant consumers in the UK including traditionalists, toppers, savoury seekers, and indulgers
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News
Taste more important than value for students buying food on campus
Research conducted by bakery supplier Délifrance takes a deep dive into what students want from on-campus food, where they buy it, and what they look for in a retailer
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Feature
What are the top trends in bakery this Easter?
Dessert-inspired and pre-filled hot cross buns are among the rising bakery trends for Easter alongside pastel colours and international formats
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Interview
Bakery leaders outline challenges and opportunities for 2025
Staffing, rising prices, and range rationalisation are among the topics to be front of mind for the baking industry in 2025, as leaders from across the sector explain
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News
Bakers advised to use compound chocolate as cocoa prices stay high
Barry Callebaut academy chef Mark Tilling discusses cost-effective substitutes for chocolate in bakery as global demand for the indulgent ingredient continues to grow
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Opinion
Five things I learned on a tour of London bakeries
British Baker editor Amy North embarks on an expedition in which she discovers cereal milk as a flavour to watch and that TikTok fame can sadly be a case of style over substance
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Reports
Top Bakery Trends 2025
Bakery is brimming with potential for 2025 as businesses look to grasp the trends drawing in consumers and driving efficiencies behind the scenes
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Feature
From marzipan to matcha: on-trend toppings and fillings for bakery in 2025
Delve into the latest ways to add appeal to your bakes from nostalgia-inducing marzipan and vibrant fruit inclusions to multi-sensory experiences
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News
How to boost bakery sales in foodservice (without increasing costs)
Rising food prices mean consumers are eating out of home less frequently, so Délifrance has served up a series of tips and tricks to help operators boost sales and keep costs stable
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Feature
Revealed: the hottest trends in bakery for Christmas 2024
Unwrap the trends shaking up the bakery market this Christmas as bakers tap into demand for indulgent treats, oozing centres, and warming spices galore
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Feature
Top cake trends for 2025 revealed
Sour power, newfound nostalgia, and sweet mash-ups are among the trends tipped to come out on top in the cake market next year
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Feature
Bakeries should not overlook the power of street food
Street food is growing at pace in the UK and with many dishes reliant on bakery items there are plenty of opportunities for the nation’s bakers to get stuck in
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Feature
Bakery trends set to create a howling Halloween in 2024
The spooky season is expected to be bigger than ever this year with bakery trends including wallet-friendly options and familiar favourites with a terrifying twist
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Feature
Afternoon tea trends: what’s hot in 2024 and beyond?
Bridgerton-themed delights, seasonal creations, and international flavours are among the top trends in the afternoon tea world although several debates continue to rumble around scones
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Product News
Krispy Kreme revamps core range with on-trend doughnuts
Vegan-friendly options in the form of Salted Caramel Sensation and Cookies & Kreme have been added to the line-up alongside Blueberry Bubble Bliss and other on-trend flavours