Dubai chocolate tart

Source: Getty Images / PAVEL IARUNICHEV

Publication date: Wednesday 14 January 2026

Editorial submissions deadline: Tuesday 23 December 2025

Editorial contact: amy.north@wrbm.com

Matcha, tiramisu, pistachio, and s’mores are among the flavours staying in the spotlight for 2026, but how are they being used by bakers of all shapes and sizes? And what other ones are waiting in the wings? This feature will find out.

Key areas this article will explore include:

  • What are the next big flavours in bakery and why?
  • What are the influences and/or trends behind these flavours gaining popularity?
  • How are they being used and what other flavours or formats are they being paired with? Please provide real-life examples of bakery products which incorporate them.
  • What flavours proving popular in other food and drink categories, such as alcohol, snacks, or ice cream, that could work in bakery?

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