- Publication date: Wednesday 19 June
- Editorial submissions deadline: Wednesday 29 May
- Editorial contact: Amy North, amy.north@wrbm.com
As retailers begin unveiling their summer ranges, we dive into the flavours and formats expected to be big in bakery this summer.
Key areas this article will explore include:
- Which flavours and combinations will be big in bakery this summer?
- What are the driving forces behind them? What trends/consumer need do they tap into?
- Which bakery formats will win over consumers and what occasions are they best suited to?
- What innovation can we expect to see when it comes to savoury bakery items, particularly those suitable for picnics and barbecues as well as food to go?
- Are there any other trends expected to be big in bakery this summer? What are they?
- How are bakers and retailers tapping into these trends? (Please give examples of products if you have them).
- Burger and hotdog buns come to the fore during barbecue season. What innovation can we expect to see in this market? Are there any existing items which could be utilised here?
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