London-based Crepeaffair has just opened its 12th UK outlet as it strives for 15 in total by mid-summer as well as adding international sites and launching a ‘grab and go’ range.
The Islington site opened last week as a standalone shop, with one to follow in May in Bristol, a kiosk opening in a “huge new development” at Birmingham’s Grand Central Station and a brand new concept launching in West London’s Westfield shopping centre in April at Kidzania.
There are already 16 Kidzanias worldwide, with nine more planned including London, which is under construction now to open this spring. It is a concept for the entertainment of children and Crepeaffair founder Daniel Spinath has adapted his model to fit – Crepeaffair Mini will serve mini cakes from a mini cart and it is “highly likely” that this adapted version could be used elsewhere.
“The launch will be at Kidzania and we are looking at integrating it into existing sites or do it separately as a new concept,” Spinath told British Baker.
He is also “developing” plans with another party in Scotland and opening the biggest shop so far in Amsterdam in May as a joint venture. At 1,800sq ft it is roughly double the size of existing sites. An agreement with a partner in Kuwait has been signed and they are closing in on the first site, likely to be in a mall.
Two other major plans for this year are developing an events arm of the business as of April or May and also launching a ‘grab and go’ range of four sweet and four savoury products, which are currently in development to be completed and on sale by September.