Krispy Kreme UK launches turnaround plan after posting £6.2m loss

Krispy Kreme - Temporary facade of the new Oxford Street store prior to opening last year - 2100x1400

Source: Krispy Kreme

Doughnut specialist is reviewing store and stockist locations to ensure a return to profitability after rising costs and reduced footfall saw it slump to a post-tax loss in its latest financial year

 

To continue reading, register for free

You are what you read, registration is quick, easy and free. Just click register now and you’ll be finished faster than it takes you to butter a crumpet!

Don’t miss out:

  • Unlimited access to content
  • Regular newsletters to your inbox
  • Save articles to read later on
  • A more personalised experience

Already registered? Please log-in here