Biscuiteers - Bridgerton Collection  2100x1400

Source: Biscuiteers

Bridgerton luxury hand-iced biscuit collection

Doughnuts, pancakes, biscuits, and macaroons make up the latest assortment of sweet innovations unveiled by bakers.

Brand collaborations have led to the creation of three of these new launches, while the other two include gluten-free formulations.

Following hot on the heels of our previous round-up of sweet NPD, we take a detailed look at the five newcomers to bakery shelves:

Myprotein Protein Pancakes  2100x1400

Source: Myprotein

Protein Pancakes, Myprotein

Bakery supplier BakeAway has partnered with sports nutrition brand Myprotein to develop the UK’s first ready-made, branded chilled protein pancake. Available in original and cacao varieties, the protein-rich pancakes are described as the perfect on-the-go snack or meal solution while supporting fitness goals and can be pan heated (and flipped), microwaved, or warmed in the oven.

Each original pancake contains 96 calories and 2.8g of fat, while the cacao variant offers 103 calories and 2.9g fat per pancake. They were initially launched at Morrisons stores nationwide last month before a wider retail rollout.

“Our readymade protein pancakes are an absolute gamechanger,” said Gareth Gray, head of licensing and partnerships at Myprotein. “We know our customers lead busy lives and demand snacks and meals that are time efficient yet nutritious and help them hit their macros.”


KitKat and Mint Aero Doughnuts, Krispy Kreme

A partnership between the doughnut specialist and two of Nestlé’s chocolate bar brands has given rise to a pair of new limited-edition offerings this spring.

The Krumbled doughnut (rsp: £3.25) has a KitKat-flavoured chocolatey filling with a KitKat crumb and chocolatey drizzle topping. Meanwhile, the Bubbly doughnut (rsp: £3.25) is filled with peppermint choc, topped with green icing and Aero choc mix, and an Aero peppermint bubble as the ‘cherry on top’.

Both will be available between 11 April and 19 May at Krispy Kreme shops and in supermarket cabinets in Tesco, Sainsbury’s, Morrisons stores, as well as via third-party delivery partners Uber Eats, Just Eat and Deliveroo.


British-themed Biscuit Collection, Biscuiteers

Following partnerships with other historic London establishments such as The Globe Theatre and the Natural History Museum, hand-iced biscuit specialist Biscuiteers has now teamed up with luxury department store Liberty to create a new collection of intricately designed sweet treats.

Quintessential British icons like London Guards, Paddington bear, and corgis make up selection boxes, which will be sold at Liberty’s Carnaby store (rsp: £29.95). A new Bridgerton Letterbox Collection based on the popular Netflix series will also be available for purchase.

“As we continue to expand our wholesale offering, Liberty is the perfect partner for Biscuiteers – a store that celebrates British arts and heritage and values hand-crafted design,” said Biscuiteers founder and MD Harriet Hastings.


KaterBake Ring Doughnuts, Central Foods  2100x1400

Source: Central Foods

KaterBake Ring Doughnuts

Ring Doughnuts, Central Foods

The frozen food distributor has announced the latest additions to its own label KaterBake range for foodservice – five new ring-shaped, cake-style doughnuts. These include sugared and chocolate iced doughnuts and two mini versions of these, plus gluten-free mini sugared doughnuts. They are suitable for vegetarians and simply need thawing before serving.

“Our new cake-style doughnuts have a slightly denser texture, meaning they provide a more filling treat,” said Central Foods MD Gordon Lauder, while noting they can also be used to decorate a milkshake (‘freakshake’) or ice cream sundae, as a component of afternoon tea, or even as a sandwich carrier for the likes of chicken burgers. Foodservice operators could participate in the upcoming National Doughnut Week (18 to 26 May) with such mashups. 

Central Foods also recently rolled out new pizza bases under its KaterBake range, and last year unveiled vegan bao buns in mini and hoisin jackfruit varieties.


Double Choc Macaroons - Mrs Crimbles  2100x1400

Source: Mrs Crimbles

Double Choc Macaroons

Double Choc Macaroons, Mrs Crimble’s

The gluten free bakery brand says it is building on the success of its ever-expanding Big Macaroons range with this indulgent offering, ideal for chocolate lovers.

The Double Choc Macaroons sees high-quality Belgian chocolate incorporated into the coconuty base before a chocolate flavoured coating is added. They will make their debut at Asda stores nationwide from 8 April at the promotional price of £1.40 (rsp: £1.80).

“Mrs Crimble’s macaroons are the brand’s top performing product,” commented Adele Ward, marketing director at Ecotone UK, which owns the 45-year-old brand. “The moist coconut cake has garnered high loyalty with free-from shoppers, and we’re continually looking at fun and exciting ways that we can extend the range to take our taste credentials even further.”