Turnover has continued an upwards trajectory at Signature Flatbreads in the first year of its £150m investment plan.
In recently filed results for the year ended 26 July 2025, the Dunstable-based manufacturer reported sales were up by 7.7% to £355.8m. It had previously achieved a 16.1% leap in revenue during FY24.
Growth in its latest financial year was driven by additional sales to existing customers and sales to new customers both in the UK and abroad, it said. UK sales account for 86% of its total, with the remainder coming from established customers in over 20 different countries worldwide.
Signature noted its exports had increased over the last 12 months. In addition to its sprawling 500,000 sq ft multi-unit site at Chiltern Park Industrial Estate, it operates a bakery in Nashik, near Mumbai. The family-run company manufactures speciality breads focussed on the flatbread, naan, tortilla, crumpet, and pancake categories, which it supplies to retail, foodservice, QSR, and export sectors. As well as producing own label ranges, it also owns the Deli Kitchen flatbread brand which has listing at all major UK retailers.
Despite adding more than £25m in sales during FY25, Signature’s net profit decreased by £900k to £41.9m. Meanwhile, spending on tangible fixed assets such as bakery equipment almost doubled from £32m to £63.4m. The business has also continued to expand its workforce, recruiting a total of 157 people to bring its employee numbers up to 2,128.
Signature is part way through its £150m investment plan, set to conclude in 2027 having been launched in 2024 when it was celebrating its 40th anniversary. This came fresh off the back of a £100m investment programme rolled out over the preceding five years. Investments are funded by additional borrowings, it said, with net assets remaining broadly consistent compared with the prior period.
“We invested in our bakeries to expand our capabilities, drive product innovation and respond to the needs of our key retail and foodservice partners in 2025,” commented David Laurence, joint managing director of Signature Flatbreads UK. “Signature Flatbreads launched over one hundred new products in the UK and internationally which delivered growth in the year including the launch of high-fibre, high-protein and wholegrain flatbreads and morning goods.”
Deli Kitchen refreshes branding
Ten years on from its launch into UK supermarkets, Deli Kitchen has undergone its first major rebrand. The new-look packaging across the entire range is said to dial up the brand’s flavour credentials, giving cues to international bread traditions and the region of each product along with its trademark colourful palette to help consumers easily identify them.
The logo has also been refreshed with a brand mark featuring a flame at its centre, while key product information has been shifted from the back of pack to a neat consumer-friendly call out on the front as part of a new transparency label system it calls ‘Our Promise’.
Signature Flatbreads highlighted how the flatbread category has boomed over the last decade, including a 44% value growth spurt since 2023 and 82.8% basket penetration [Numerator data, January 2026].
“Insight driven decisions are central to our approach as the brand matures, and summer is a key moment for us as consumers look to eat outside and light their barbecues,” said James Eid, a third generation family member who was appointed UK chief marketing officer at Signature Flatbreads at the start of this year.
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