Swiss bakery group Aryzta has launched a range of five ‘posh’ pies inspired by UK flavours. 

The deep-fill range includes steak and stout, chicken and Wiltshire ham, and vegetable and feta crumble (all 200g), as well as chicken curry, and rustic sundried tomato and goat’s cheese in 170g. They are made using locally sourced ingredients, are encased in shortcrust pastry and are supplied frozen.

Mariam French, head of marketing and product development, said: “For our new range of pies, we’ve taken a traditional staple – a true British classic – and given it an indulgent, gourmet twist.

"Every element, from the first bite into the luxury crust to the decadent filling, has been lovingly considered by our in-house chefs, resulting in a truly premium product that will enable sites to upsell to diners which, in turn, will help boost gross profit margins.

“Events such as the highly successful British Pie Week lay bare the profit potential of pies, and the consumer clamour for quality and Britishness. Caterers can use our new range to meet these trends head-on – a high-quality end-product that can sit at the top of menus without affecting the bottom line.”

Aryzta estimates that bakers can yield a gross profit of 35% to 65% depending on garnish and price.