Heinz has teamed up the Hummingbird Bakery to launch cupcakes flavoured with ketchup, mayonnaise and even baked beans.
Rolling out to mark the 150th anniversary of the Heinz brand, the limited-edition cupcakes are available from 11-20 October at branches of The Hummingbird Bakery in London. They will sell for £3.25 each to take away and £3.90 to eat in.
In addition, each Hummingbird store will be giving away 25 free Heinz cupcakes on 11 October to mark the birthday of Heinz founder Henry John Heinz.
Full recipes for each of the cupcakes will be available on The Hummingbird Bakery website.
The line-up comprises:
- Heinz Tomato Ketchup Cupcake: The Hummingbird Bakery’s best-selling cupcake, the Red Velvet, gets a saucy reboot with the addition of Heinz Tomato Ketchup that brings sweetness to the sponge. It is topped with a cream cheese frosting.
- Heinz Beanz Cupcake: The heartiness of the beans and moisture of the tomato sauce mix to give a carrot cake-like sponge, according to The Hummingbird Bakery: “The tomato sauce gives sweetness to the whole mixture, which pairs wonderfully with the maple syrup cream cheese frosting.”
- Heinz Salad Cream Cupcake: Using the pairing of strawberries and balsamic vinegar as inspiration, the Heinz Salad Cream flavoured sponge is smothered with a Heinz Salad Cream-flavoured frosting that has crushed meringue and chopped summer strawberries muddled through.
- Heinz [Seriously] Good Mayonnaise Cupcake: Rich chocolate sponge flavoured with cocoa and studded with dark chocolate chips, this uses Heinz [Seriously] Good Mayonnaise with a splash of buttermilk to lend it a moist texture. It is topped with chocolate cream cheese frosting and drizzled with melted white chocolate.
- Heinz Cream of Tomato Soup Cupcake: Adding Heinz Cream of Tomato Soup to the sponge mixture brings moisture, adds the natural sweetness of tomatoes and gives the cake an orange sunset colour. The aroma of basil is added into the light and creamy frosting.
“As an American bakery in London, we fell in love with the idea of working with an iconic brand like Heinz and our bakers were up for the challenge,” said The Hummingbird Bakery founder and managing director Tarek Malouf.
“We also loved the idea of taking these world-famous store cupboard essentials and transforming them into sweet treats.”