Wallet-friendly cake pops, decadent cream cakes, nostalgic tarts, and gelato-stuffed croissants are among the sweet bakery treats launched by retailers, brands, and foodservice suppliers.
Some feature classic flavour combinations like cookies & cream, hazelnut & milk chocolate, and lemon & white chocolate, while others tap into lingering trends for salted caramel and caramelised biscuit. There’s even a recipe with time-treasured ingredient treacle.
Coming hot on the heels of our previous sweet NPD round-up, check out more details on the latest bakery innovations as follows:
Cake Pops, Aldi
Aldi has unveiled new cake pops under its own-label Village Bakery brand in flavours of Birthday Cake and Cookies & Cream.
Priced at £1.99 per pack of four, the discounter highlights how shoppers looking to get their on-the-go sweet fix this summer are saving 85% on similar products at Starbucks.
Birthday Cake flavoured cake pops are crafted with vanilla cake and a strawberry flavoured coating plus white sprinkles, while the Cookies & Cream cake pops have a vanilla flavoured coating with cookie crumb sprinkles.
Chocolate biscuits, Bahlsen
Premium biscuit manufacturer Bahlsen makes four new additions to its product portfolio amidst a branding refresh, with updated packaging helping enhance shelf visibility while emphasising quality and indulgence.
Available from June at retailers such as Tesco, Asda, Morrisons, Sainsbury’s, Ocado, and Waitrose, the NPD quartet includes:
- Bahlsen Choco Leibniz Caramel Flavoured Milk Chocolate (rsp: £2.25) – butter biscuit set into a tablet of caramel-flavoured milk chocolate
- Bahlsen Hazelnut Cream and Choc (rsp: £2.25) – butter biscuit with a creamy hazelnut milk filling, covered in milk chocolate
- Bahlsen Messino Minis (rsp: £1.75) – bite-sized sponge cakes filled with zesty orange and covered in dark chocolate
- Bahlsen Choco Leibniz Minis (rsp: £1.75) – miniature version of Bahlsen’s classic milk chocolate covered biscuits, Choco Leibniz.
Bahlsen, which was founded in 1889 and produces its biscuits at sites in Germany and Poland, noted that the new packaging saw the reintroduction of its iconic blue as a unifying design element.
Lemon Cheesecake Doughnut, Baker & Baker
Sweet treat manufacturer Baker & Baker has introduced a lemon cheesecake doughnut for UK foodservice.
As the second doughnut to be released under its premium Black Label brand following the Salted Caramel & Nut Doughnut, the new limited-edition product is double filled with a blend of creamy curd and zesty, sweet lemon, topped off with bright yellow drizzle waves and pieces of white chocolate on yoghurt icing. It available until September as a thaw-and-serve item, which offers a three-day shelf life when chilled.
“We’ve introduced this product to help our customers tap into an opportunity to drive margins in a challenging environment,” comments Helen Sinclair, UK marketing manager at Baker & Baker. “Our market research shows that time and time again, consumers are prepared to find the money to spend on a premium treat… but only if it’s truly premium. When life gave Baker & Baker lemons, we have given the world a luxury, double-filled, premium lemon cheesecake doughnut.”
Peaches & Cream Torte and Speculoos Cake, Country Range
Foodservice supplier Country Range has launched a duo of decadent desserts that it claims showcases the brand’s creativity at its best.
The Peaches & Cream Torte comprises peach compote and creamy vanilla-flavoured cheesecake layered on Victoria sponge, topped with freeze-dried raspberries and peach pieces.
The Speculoos Cake (pictured at top of article) features three layers of sponge filled with caramelised biscuit cream and sauce, covered with buttercream and a further drizzle of biscuit sauce.
Sold frozen, the cakes just need thawing before serving and come pre-sliced into 14 and 16 portions, respectively. “With spring in full swing and a host of celebratory occasions on the horizon as we enter summer, it’s the ideal time for caterers to enhance their dessert offering with some fresh flavours and innovative treats,” commented Country Range Group’s marketing manager Rachel Porter.
Salted Caramelised Nut Tart, E5 Storehouse
The team behind E5 Bakehouse – which came third in the Bakers’ Dozen of top artisan bakeries in 2023 – is just about to open a brand new café at the V&A East Storehouse in Stratford, London (more detauils will be revealed in an upcoming edition of the Opening Doors series).
As well as its core range of sourdough breads, pastries, and sandwiches, the menu will feature a monthly rotating Seasonal Tart. First up and available throughout June is the Salted Caramelised Nut Tart, filled with pistachios, almonds, walnuts, hazelnuts, and pecans.
Warm Treacle Tart, Huffkins
In celebration of its 135th anniversary, bakery chain Huffkins is selling a limited-edition Warm Treacle Tart – a nostalgic favourite dating back to the late 19th century, around the same time the company began operations.
The tart, along with Raspberry Cream Horns and Knickerbocker Glory, will be available at Huffkins’ nine bakery and tearoom locations across the Cotswolds and in London as part of its special ‘Founders Fest’ event running from 6 to 22 June. In honour of the firm’s founder George Titcomb, customers named George, Georgina, Georgia or something (including as middle or surnames) can claim a half-price afternoon tea upon showing valid ID.
“We’re proud to continue Mr. Titcomb’s legacy, bringing generations of tradition and the best local ingredients to our customers,” commented Huffkins MD Joshua Taee, whose family took over the business in 1999.
Cinnamon Social Gelato Croissant, Ole & Steen
The Danish bakery chain has teamed up with Italian gelato specialist Badiani to create Cinnamon Social Gelato.
Scoops of the ice cream, which features buttery swirls of Ole & Steen’s Cinnamon Social, are being sold in a cup (rsp: £4.50), on top of a pastry slice (add £2), with an espresso poured over – aka Affogato (£4.50) – or wrapped inside a warm croissant (£6.25).
These are available at 14 selected stores across London and the Southeast including St James, Notting Hill, Richmond, Kingston, Westfield White City, Guildford, Windsor, Seven Dials, Greenwich, Wigmore St, Eccleston Place, Hampstead, Northcote Road, and South Kensington. A Cinnamon Social Gelato Bike will also be popping up to serve scoops at selected stores all summer long.
Ole & Steen’s UK estate is currently at 26 shops including one over in Oxford, with Sarah Harris recently appointed as its new Group CMO to help accelerate growth of the brand across the UK, Denmark, and the US.
Vegan Mixed Berry Doughnut, Pipp & Co
Swindon-based Pipp & Co is ensuring vegan consumers – an estimated 2.5m of which live in the UK – don’t miss out on its treats by launching a new plant-based Mixed Berry Doughnut. It sees vegan brioche dough filled with mixed berry jam and finished with a light dusting of raspberry powder. The doughnuts are available in boxes of six (rsp: £15) at its store in Bristol, for delivery within Swindon, and from stockists in the surrounding area.
As with the rest of the doughnut specialist’s range, the new item does not contain hydrogenated fats, palm oils, or GMOs. It is made, however, with oat milk produced in-house from scratch and maintains the same soft texture to standard brioche-based doughnuts thanks to a 24-hour fermentation and three-stage proofing process.
It’s also a far more sustainable product. “Plant-based butter produces 82% less CO₂ and uses 97% less water than regular butter,” commented Pipp & Co co-founder Mario Evangelista. “That really hit home. It’s such a simple swap, but it makes a big difference.” Even the sugar dust on the top is a by-product of the raspberries the firm uses.
Lemon Profiteroles, Morrisons
As part of its summer 2025 range, the supermarket retailer has rolled out new Lemon Profiteroles (rsp: £3.50 for a six-pack) under its premium tier The Best range.
These are filled with whipped cream and hand-finished with Morrisons’ zesty Belgian whiter chocolate fondant made with Sicilian lemon juice.
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