Premier Foods brand Mr Kipling has released a seasonal range of packaging designed by agency BrandOpus to help consumers celebrate Valentine’s Day.

The limited-edition packaging features quirky messages such as ‘Fancy a kiss’ on the French Fancy packs and ‘Love you Cherry much’ on Cherry Bakewells.

Kelly Davis, marketing controller for Mr Kipling, said they had a lot of fun creating the cheeky messages.

“BrandOpus definitely delivered on brief with this. Mr Kipling’s new special-edition packs look contemporary and striking without compromising on brand standout,” she said.

“These fun and engaging packs will tap the impulse nature of the cake category, giving shoppers a new reason to buy Mr Kipling - and if it spreads a little love, then all the better.” 

Mr Kipling has a history of releasing seasonal ranges for Halloween, Christmas and Easter. Following a successful Valentine’s Day edition of its ‘Fondest Fancies’ last year, it decided to redesign all the favourites for this year.

BrandOpus recently designed the packaging for Allied Bakeries’ new-look Allinson brand.