Patisserie items by Patisserie Valerie  2100x1400

Source: Patisserie Valerie

Handmade cake specialist Patisserie Valerie has announced a new partnership with its foodservice distributor.

The deal will see the bakery brand’s signature range of whole cakes, pastries, gateaux slices, and afternoon teas offered to independent foodservice establishments across the UK and Ireland as part of their existing delivery service.

“We are delighted to expand our reach and bring our beloved products to independent cafés and hotels,” said James Fleming, CEO at Patisserie Valerie.

Mango & Passionfruit Cake - Patisserie Valerie  1731x1800

Source: Patisserie Valerie

Mango & Passionfruit Cake

“Our success over the past century has been built on a reputation for quality, using only the freshest ingredients and traditional baking methods. This collaboration allows us to share our lovingly handmade cakes and patisseries with even more people, ensuring that every customer can experience the joy of our creations,” he added.

Patisserie Valerie once operated more than 150 sites nationwide, but suffered a dramatic collapse in October 2018 that saw it require an immediate cash injection of £20m.

Fraud charges were later brought against four former employees including its chief financial officer, who each pleaded not guilty at London’s Southwark Crown Court on 26 April. All four defendants have been released on bail, with the trial set for 2 March 2026.

The company entered into administration in January 2019 with around 70 shops closed, but was quickly rescued via an acquisition by Irish private equity firm Causeway Capital, which also owned the Bakers + Baristas brand.

Patisserie Valerie’s redesigned flagship store at Cribbs Causeway mall in Bristol  2100x1224

Source: Patisserie Valerie

Redesigned flagship store at Cribbs Causeway mall in Bristol

Patisserie Valerie subsequently boosted its business by attracting strong online sales during the pandemic, with its easy-to-navigate website impressing judges in the Online Bakery Business of the Year category at the 2023 Baking Industry Awards. Its current shop estate stands at 30 locations including the revamped flagship store in Bristol, with plans for more openings “well ahead” of its centennial in 2026.