Margate-based wholesale bakery Speciality Breads’ pepper brioche roll has become the bread of choice for P&O Ferries’ new steak burger.

The new burger will take centre stage in The Brasserie fine dining rooms on all P&O Ferries going to Belgium, France and Holland. 

The steak burger was launched at the end of July in anticipation of National Burger Day on 25 August.

The pepper brioche roll is made with free range eggs, 100% British butter and Red Tractor-certified flour that is ‘light, sweet and buttery, with a peppery after-taste’.

Speciality Breads’ managing director Peter Millen said: “With creativity at an all-time high when it comes to burgers in foodservice, it’s essential we continue to keep ahead of the trends, innovate and offer products which can help provide chefs with that premium point of difference and visual stand-out.

“We’re extremely proud of our brioche range so it is incredibly exciting and a real honour to have it showcased in the amazing brasseries on board the prestigious P&O Ferries.”

In June, Speciality Breads was one of 16 shortlisted companies for the overall Responsible Business Champion award.