Kingsmill producer Allied Bakeries is set to donate 1,000 loaves per day to those in need in Stockport, Greater Manchester.
The team at Allied’s Stockport bakery are ramping up donations through its partnership with redistribution charity FareShare.
Demand for food has skyrocketed, particularly among frontline organisations providing food to children and their families, FareShare said.
The donations are in addition to the 1,500 loaves per week that go to Stockport Council’s food donations programme, and over 1,000 that go direct to local food banks and charities, including Helping Hands Care Home in Warrington and Wythenshawe Food Bank.
“We’ve always taken pride in supporting our local communities here, and when the Covid-19 crisis hit in March last year, it was our neighbours, friends and family stepping up to the frontline. That support hasn’t stopped and is now ramping up. There is an increasing need to keep the more vulnerable and needy fed throughout winter and we will continue to do so as much as we can,” said Carl Hampson, general manager at Allied Bakeries Stockport.
The donations are part of a business-wide effort by Kingsmill to support local communities across the UK. It includes providing loaves and other baked goods each week to local hospitals, ambulance services, schools, fire stations, police handling headquarters, care homes and charities creating food packs for the vulnerable and food banks.
This comes after Allied Bakeries donated the equivalent of over 2.1 million meals UK-wide in 2020, it added.
“It’s undoubtedly been a tough year for everyone, but the way the team at Allied Bakeries have stepped up to help people across our communities has been nothing short of remarkable. They – like many others during these difficult times – have shown compassion and generosity which will be remembered for years to come,” added Councillor Elise Wilson, leader of Stockport Council.
“This is a fantastic example of how a local business – in this case Allied Bakeries – the council, and other community partners have come together to help local people in challenging circumstances. The support they have provided has, in many cases, proved to be invaluable to our residents.”