Dawn Foods has kicked off its Halloween campaign to help bakers tap into the spooky season.
Running from early September to Halloween, the ‘Monsters You Will Love To Eat’ campaign offers customers the chance to receive a Halloween toolkit or a donut Halloween toolkit, plus enter an exclusive draw to spend Halloween 2018 at Disneyland Orlando.
Bakers need to purchase any four products from Dawn’s Extra Moist Muffin Base in plain or chocolate and chocolate or vanilla frosting to receive a Halloween toolkit. The kit is comprised of POS such as stickers, bunting and posters as well as recipes and Dobla decorations including a ghost, skull and spider’s web, plus themed muffin cases. The recipe applications include meringue ghosts, monster, spider and vampire cookies.
The doughnut kit, meanwhile, contains the POS and recipes alongside Dobla doughnut toppers and trick or treat boxes. Bakers need to purchase four cases of Frozen Plain Ring Donuts to receive this.
Those who make qualifying purchases are also entered into a prize draw to win the holiday voucher.
“Halloween provides a wonderful opportunity for high street operators to get creative and offer their customers a range of fun and scrumptious sweet baked treats to help drive sales,” said Jacqui Passmore, marketing manager, Dawn Foods UK and Ireland.
“With Halloween now the third biggest retail event behind Christmas and Easter, there are lots of opportunities for bakers to theme products, create limited edition offerings and Halloween promotions, without having to buy lots of different ingredients or bake from scratch. Our ‘Monsters You Will Love to Eat’ promotion is designed to help bakers make the most of the scary season.”