Dr Oetker Professional has launched a new range of sprinkles.

The Sugar Strands and Chocolate Flavour Sugar Strands are available in easy-to-pour 700g jars. The sprinkles are free from preservatives, artificial flavours and are suitable for vegetarians.

They tap the trend for brightly-coloured toppings on the likes of freakshakes, ice cream, cupcakes and doughnuts, the manufacturer said.

“The vibrant colours and texture they bring have seen top bakeries elevate sugar strands to be a leading trend that now sees them not only on cakes, but croissants, waffles and cookies,” said Emma Haworth, senior brand manager, Dr Oetker Professional.

“Our new professional formats means operators will be able to update their offerings with ease, as well as give their business a boost by making the most of this key bakery trend.”

Dr Oetker Professional is the foodservice arm of the home baking brand.