Starbucks, the coffee shop chain, has announced that it will offer a 50p discount to customers who bring in their own coffee cup.
This comes a week after a campaign was launched to reduce the 2.5 billion disposable cups dumped in landfill or incinerated each year in Britain.
High street coffee chains were accused of making false claims about how many paper cups they recycle, with less than one in 400 paper coffee cups being recycled, despite many carrying the recycling logo. - see more at:
Hugh Fearnley-Whittingstall, the television chef and anti-waste campaigner, said Starbucks’ decision to give a 50p discount to those who don’t require a paper cup as a “seismic leap”.
The scheme will be trialled for two months, starting in April.
Those who bring their own cup will see the price of medium-sized lattes and cappuccinos, both of which normally cost £2.70, reduced to £2.20.