Burton's Llantarnam

Burton’s Llantarnam factory

Fox’s Biscuits and Burton’s Biscuits are uniting to form a new business called Fox’s Burton’s Companies (FBC) UK.

The merging of Fox’s and Burton’s follows their acquisition by a Ferrero-related company in autumn 2020 and summer 2021 respectively. Simon Browne will lead the new business as CEO, having worked as managing director for Burton’s since August 2015.

“After many years of looking at one another, we are excited about bringing together two businesses that share the same passion for crafting British biscuits with care, quality and innovation,” Browne said.

As part of the integration, the FBC leadership team will be undertaking a strategic review that will determine the details behind the transition.

“Both businesses have a strong history and heritage in the British biscuit market going back to 1853 and producing some of the most iconic brands that are firm family favourites,” a company spokesperson said.

“This integration brings with it a significant opportunity to further build on the success of the two companies through distribution and expansion into new markets and within new category segments, leveraging on the strong capabilities across both FBC businesses,” they added.

Burton’s Biscuit Group supplies branded and retailer-branded biscuits, owning and baking Maryland, Jammie Dodgers and Wagon Wheels products at six production facilities in the UK. The Fox’s Biscuits stable, meanwhile, includes Rocky Bars, Party Rings, Chocolatey and Viennese which are manufactured at sites in Batley and Kirkham.

The Ferrero-related company that acquired the two companies is CTH Invest, a Belgian holding firm fully owned by Giovanni Ferrero, the Italian businessman at the helm of the confectionery giant.