Bertinet Bakery Sliced Seeded Sourdough sm

Bertinet Bakery has reported being on track for 43% year-on-year growth thanks to strong sales of its sourdough loaves.

The supplier is this month launching a 1.1kg seeded sourdough that will initially be exclusively listed in Waitrose and independent customers (rsp £3.95).

Bertinet hopes sales of the loaf – made with only Shipton Mill flour, toasted sunflower seeds, golden linseeds, water and sea salt – will drive further growth for the business and sliced bread sales.

The new loaf joins the existing range of five sliced sourdough breads, available in 500g and 1kg formats.

To support the launch and the wider business, Bertinet is boosting its marketing, PR and promotions with a six-figure investment over the next 12 months.

Following investment in a 20,000 square foot bakery in London, Bertinet this year increased capacity at its Bath site by 75%, expanding into the next-door unit and adding new equipment and ovens.

“We are on a mission to change the way bread is perceived and consumed in the UK,” said Bertinet Bakery managing director David Dwek.

“We believe everyone should be able to enjoy delicious, nutritious and natural long fermentation bread with the best ingredients and no additives whatsoever.”

The business has also partnered with Milk & More, the UK’s biggest network of milkmen, delivering to more than 500,000 homes across the country. The retailer now lists three sliced sourdough breads from the Bertinet range.

“We see customers are more frequently choosing sourdough bread for their everyday loaf, which is fantastic news for the hundreds of passionate artisan bakers, like us, across the country,” adds Dwek.

“We’re delighted to partner with Milk & More to make it even easier for customers to enjoy our bread by delivering it straight to over half a million doors every day.”