All Marketing articles – Page 7
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Product NewsGinsters unveils colourful new design with ‘Cornish attitude’
Ginsters hopes the new look will position it as the beacon brand for the savoury pastry category
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Product NewsOle & Steen launches Brød of the Week campaign
The Danish bakery chain aims to raise awareness of its seasonal loaves including three new rye breads and a garlic & herb tear ‘n’ share
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NewsJacksons launches bread campaign to support creativity
Hull-based bakery business is producing three million promotional loaves offering customers the chance to win art-themed prizes including for schools
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NewsHarry Gow customers earn cakes with new loyalty scheme
The Scottish firm’s Baker’s Half Dozen promotion sees customers filling a rewards card with six stamps earned from purchases to receive a free cake
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NewsPukka unveils ‘for the people’ TV campaign
‘Pukka for the people’ features everyday people enjoying Pukka products such as sausage rolls and slices
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NewsMcVitie’s £7.8m campaign calls for return of biscuit break
Actress Martine McCutcheon is fronting the activity which forms part of McVitie’s first master-brand marketing campaign in nearly a decade
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NewsBread sommelier course offered in English for first time
Students will learn about bread culture and history, world bread varieties, food pairing and the language used to describe bread
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Product NewsGinsters promoting veg knowledge with Sow Your Own Slice campaign
Almost half of consumers have admitted to having poor or patchy knowledge of how the veg they eat is grown
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FeatureTop tips to help you become a marketing marvel
Find out how to make the most of marketing opportunities, social media and awards from our panel of bakery experts
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NewsRoberts Bakery looks to its heartland with ‘down to earth’ rebrand
Family business ditches radical look introduced in 2017 and rolls out ‘Raised in Cheshire’ strapline
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NewsBacklash over government ‘junk food’ ad ban delay
A 9pm watershed for TV and on-demand advertising of HFSS products will now not come into force until October 2025
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Product NewsBertinet Bakery responds to recipe change backlash
The campaign includes and responds to a one-star review after the bakery added emmer, spelt and barley to its white sourdough loaf
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NewsGreggs to host Festive Bake brunches
Greggs is embracing the Christmas spirit with a series of brunches to celebrate the return of Festive Bakes and Festive Vegan Bakes to its stores
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OpinionI ate Asda’s 13-course bread tasting menu
British Baker editor Amy North documents her journey through the menu that celebrates the relaunch of Asda’s bakery range
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NewsUrban Eat targets breakfast market with revamp
The food-to-go brand said all changes had been directly driven by feedback from trade customers
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NewsRoyal Warrants granted to bakeries are voided as Queen dies
Royal Warrants for more than a dozen bakeries businesses have been voided because of the Queen’s passing on 8 September
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NewsReal Bread Campaign expresses anger at Defra consultation
The organisation has accused the government of abandoning bakers and insulting shoppers with the limited scope of the Bread and Flour Regulations review
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NewsChicago Town hits festival circuit with experiential campaign
The frozen pizza brand will be giving out samples at festivals including Kendal Calling in the Lake District, Boardmasters in Cornwall and Victorious in Portsmouth
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Product NewsPladis reinvents Carr’s with £2.5m summer campaign
The campaign is aimed at consumers over the age of 35 and seeks to inspire them to include Carr’s products in impromptu picnics and other occasions
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NewsReal Bread Campaign urges bakers to join Defra letter drive
Bakery owners and workers have been invited to write to MPs and sign a joint missive calling for the scope of the Bread and Flour Regulations review to be widened