All Marketing articles – Page 7
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NewsUrban Eat targets breakfast market with revamp
The food-to-go brand said all changes had been directly driven by feedback from trade customers
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NewsRoyal Warrants granted to bakeries are voided as Queen dies
Royal Warrants for more than a dozen bakeries businesses have been voided because of the Queen’s passing on 8 September
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NewsReal Bread Campaign expresses anger at Defra consultation
The organisation has accused the government of abandoning bakers and insulting shoppers with the limited scope of the Bread and Flour Regulations review
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NewsChicago Town hits festival circuit with experiential campaign
The frozen pizza brand will be giving out samples at festivals including Kendal Calling in the Lake District, Boardmasters in Cornwall and Victorious in Portsmouth
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Product NewsPladis reinvents Carr’s with £2.5m summer campaign
The campaign is aimed at consumers over the age of 35 and seeks to inspire them to include Carr’s products in impromptu picnics and other occasions
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NewsReal Bread Campaign urges bakers to join Defra letter drive
Bakery owners and workers have been invited to write to MPs and sign a joint missive calling for the scope of the Bread and Flour Regulations review to be widened
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OpinionWhy marketing is essential for bakery businesses
Emma Heath, head of marketing at Nairn’s, insists marketing can be the key to ensuring a bakery brand remains relevant and appealing to today’s consumers
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NewsCarrs Pasties enlists agency for full brand overhaul
Fellow Bolton business Absolute Agency has refreshed the family bakery’s branding to emphasise its craft focus
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NewsGinsters returns to TV with new £1.3m campaign
The campaign is the pasty maker’s first collaboration with creative agency TBWA\London and introduces the strapline ‘Ginsters. From a land where comfort matters’
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NewsPladis appoints new chief marketing officer for the UK
McVitie’s owner Pladis has promoted its current chief marketing officer to the role of vice president of business development with the CMO for Turkey stepping into the UK role
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NewsWorld’s biggest Greggs to open in Primark’s flagship store
The Tasty by Greggs 130-seater café, located in Primark’s Birmingham store, will serve up familiar favourites from the brand in a new setting
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NewsMcVitie’s unveils £10m Golden Moments campaign
The campaign includes headline sponsorship of ITV show Britain’s Got Talent and will celebrate McVitie’s classics including Chocolate Digestives and Jaffa Cakes
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AnalysisBakery in review 2021: strategy and investment
British Baker looks at how plans for some of the baking industry’s big hitters have shaped up over the last year
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NewsASA upholds complaint over Papa John’s Bitcoin promotion
The Advertising Standards Authority said the pizza chain’s promotion ‘trivialised what was a serious and potentially costly financial decision’
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AnalysisBakery in review 2021: the industry and the law
British Baker looks back – and forward – on the legal issues affecting the bakery sector in 2021 and beyond
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NewsJones Village Bakery seeks school leavers with new campaign
The Wrexham-based bakery has kicked off a campaign to recruit school leavers aged 16 and 17 to its ranks
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NewsBatch Ventures-backed biscotti firm rebrands to Artful Baker
Dorset-based bakery The Great British Biscotti Co will be known as The Artful Baker from January 2022 as it looks to expand beyond biscotti
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NewsPret brings back Christmas sandwich for summer
The festive favourite will be available nationwide until the first week of August to satisfy demand among customers who missed out last December
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NewsDickinson & Morris team up with chef Calum Franklin
The executive chef will act as a culinary ambassador for the pork pie brand and will help to create new products to celebrate its 170 years in business
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NewsCakes and biscuits in firing line as HFSS advert ban confirmed
Cakes, biscuits, morning goods, pizza, and sandwiches are among the products which could be subject to new TV and advertising restrictions