All Marketing articles – Page 5
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News‘For France’s Sake’: St Pierre to hit TV screens for first time with playful ad
Brioche specialist brand is running its first above the line marketing campaign featuring tongue-in-cheek ads during the peak summer sales period
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NewsBakers Basco teams up with Crimestoppers on national campaign
Membership scheme partners with UK-based charity to raise public awareness of the value of its bread baskets and dollies and the legal consequences of stealing them
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Product NewsDeli Kitchen rolls out new Lebanese Style Flatbread
Signature Flatbreads-owned bakery brand unveils innovation inspired by Lebanese daily staple Khubz, while launching its first integrated campaign entitled ‘Go Flat’
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NewsMcVitie’s launches campaign with £1m in prizes to be won
Consumers and independent retailers are offered the chance to win prizes by buying packs of the branded biscuits
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OpinionTop tips for bakeries to boost social media marketing (and why it matters)
Experts Sam Chance and Katie Wood share the benefits of gearing chanels towards social searches and creating user-generated content
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Product NewsBritish Bakels unveils new brand identity for Renshaw following acquisition
Fondant icing and cake decoration specialist has been rebranded to ‘Renshaw by Bakels’ to set it up for a ‘strong future’ following its acquisition
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FeatureFlavour trends: what’s hot in bakery in 2024?
Nostalgic tastes, florals, and trending global cuisines are among the top flavours for bakery with many influenced by TikTok and other social media sites
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Product NewsHiggidy unveils new quiche and campaign with British Hen Welfare Trust Partnership
A Garlic-Roasted Broccoli & Vintage Cheddar Quiche has been added to Higgidy’s line-up and will be promoted as part of the ‘Higgidy helping of scrumptious’ campaign
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NewsDoughlicious rolls out brand refresh for cookie dough product range
Vibrant colours, bold typography, and ‘heroic’ images are featured on new look packaging for the gluten-free snacking brand
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InterviewConvenience and partnerships on agenda for Krispy Kreme in 2024
Growth in convenience and partnerships with innovative social media brands are on the agenda for Krispy Kreme in 2024, according to UK & Ireland MD Jamie Dunning
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NewsASA rules in favour of Hovis over use of ‘rustic’ and ‘authentic’ in adverts
The advertising regulator has not upheld any element of Real Bread Campaign’s complaint against Hovis’ use of specific terms in adverts for its Rustic Bloomer loaves
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FeatureHow to find your bakery tribe (and sell more loaves in the process)
Aidan Monks and Catherine Connor from award-winning bakery Lovingly Artisan offer a masterclass in how to build and connect with your bakery’s community
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Product NewsBells of Lazonby unveils new branding for We Love Cake range
New logo and packaging aims to attract younger shoppers to the vegan and gluten-free sweet bakery range, made by Cumbria-based Bells of Lazonby
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NewsEast Midlands’ Birds Bakery debuts new green branding
New branding has been debuted at its relocated store in Ashby-de-la-Zouch featuring a spring green which is set to be rolled out across the Birds estate
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InterviewSt Pierre Groupe reveals growth under Grupo Bimbo
A year after the business was bought by bakery giant Bimbo, the brioche specialist reveals how its new parent company is fast-tracking its growth plans
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NewsCountry Choice revamps Savour It branding
New-look packaging and branding unveiled for the hot food concept
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Product NewsGreggs unveils Christmas 2023 menu and festive parties
The Festive Bake returns for another yuletide season alongside a brand new vegan option and other menu additions, while retro-themed music parties are announced
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NewsWarrens Bakery rolls out digital rewards app
Pasty specialist Warrens is looking to better understand its customers and keep them engaged through the app, which offers them up to £100 in savings annually
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NewsBertinet Bakery launches Sunday sourdough campaign
National brand marketing campaign from the sourdough specialist includes breakfast in a giant outdoor bed at London’s Southbank
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Product NewsHiggidy unveils new products and campaign for autumn 2023
Comedian and presenter Judi Love becomes the latest TV star to front a bakery brand’s campaign