All Marketing articles – Page 3
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NewsEast Midlands’ Birds Bakery debuts new green branding
New branding has been debuted at its relocated store in Ashby-de-la-Zouch featuring a spring green which is set to be rolled out across the Birds estate
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InterviewSt Pierre Groupe reveals growth under Grupo Bimbo
A year after the business was bought by bakery giant Bimbo, the brioche specialist reveals how its new parent company is fast-tracking its growth plans
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NewsCountry Choice revamps Savour It branding
New-look packaging and branding unveiled for the hot food concept
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Product NewsGreggs unveils Christmas 2023 menu and festive parties
The Festive Bake returns for another yuletide season alongside a brand new vegan option and other menu additions, while retro-themed music parties are announced
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NewsWarrens Bakery rolls out digital rewards app
Pasty specialist Warrens is looking to better understand its customers and keep them engaged through the app, which offers them up to £100 in savings annually
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NewsBertinet Bakery launches Sunday sourdough campaign
National brand marketing campaign from the sourdough specialist includes breakfast in a giant outdoor bed at London’s Southbank
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Product NewsHiggidy unveils new products and campaign for autumn 2023
Comedian and presenter Judi Love becomes the latest TV star to front a bakery brand’s campaign
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InterviewKrispy Kreme UK MD Jamie Dunning on spreading joy, HFSS, and the competition
As Krispy Kreme UK celebrates its 20th anniversary, Jamie Dunning discusses the future of the doughnut market, bringing joy to the nation, and what he thinks of his competitors
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FeatureTop tips to help craft bakers tap into the buzz around Bake Off
The return of the famous tent to TV screens offers an opportunity for professional bakers to raise their profile and sales by utilising some simple tips and tricks
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NewsSir Trevor McDonald stars in new McVitie’s advert
Pladis-owned brand aims to reaffirm its status as the ’original and enduring’ leader of the biscuit category
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NewsGinsters launches £4m ‘Taste the Effort’ campaign
The savoury pastry specialist is to continue spreading awareness of its use of local ingredients
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NewsSamuel L Jackson is ‘Mad About The Bread’ in new Warburtons ad
The legendary Hollywood actor becomes the latest famous face to feature in a commercial for the Bolton-based bread brand
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FeatureSupermarket sourdough: how major retailers are meeting demand
Shoppers’ appetite for sourdough has led to a surge of activity in the wrapped bread aisle and in-store bakeries
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Product NewsGinsters unveils colourful new design with ‘Cornish attitude’
Ginsters hopes the new look will position it as the beacon brand for the savoury pastry category
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Product NewsOle & Steen launches Brød of the Week campaign
The Danish bakery chain aims to raise awareness of its seasonal loaves including three new rye breads and a garlic & herb tear ‘n’ share
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NewsJacksons launches bread campaign to support creativity
Hull-based bakery business is producing three million promotional loaves offering customers the chance to win art-themed prizes including for schools
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NewsHarry Gow customers earn cakes with new loyalty scheme
The Scottish firm’s Baker’s Half Dozen promotion sees customers filling a rewards card with six stamps earned from purchases to receive a free cake
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NewsPukka unveils ‘for the people’ TV campaign
‘Pukka for the people’ features everyday people enjoying Pukka products such as sausage rolls and slices
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NewsMcVitie’s £7.8m campaign calls for return of biscuit break
Actress Martine McCutcheon is fronting the activity which forms part of McVitie’s first master-brand marketing campaign in nearly a decade
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NewsBread sommelier course offered in English for first time
Students will learn about bread culture and history, world bread varieties, food pairing and the language used to describe bread