All Marketing articles – Page 4
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Product NewsGinsters promoting veg knowledge with Sow Your Own Slice campaign
Almost half of consumers have admitted to having poor or patchy knowledge of how the veg they eat is grown
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FeatureTop tips to help you become a marketing marvel
Find out how to make the most of marketing opportunities, social media and awards from our panel of bakery experts
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NewsRoberts Bakery looks to its heartland with ‘down to earth’ rebrand
Family business ditches radical look introduced in 2017 and rolls out ‘Raised in Cheshire’ strapline
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NewsBacklash over government ‘junk food’ ad ban delay
A 9pm watershed for TV and on-demand advertising of HFSS products will now not come into force until October 2025
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Product NewsBertinet Bakery responds to recipe change backlash
The campaign includes and responds to a one-star review after the bakery added emmer, spelt and barley to its white sourdough loaf
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NewsGreggs to host Festive Bake brunches
Greggs is embracing the Christmas spirit with a series of brunches to celebrate the return of Festive Bakes and Festive Vegan Bakes to its stores
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OpinionI ate Asda’s 13-course bread tasting menu
British Baker editor Amy North documents her journey through the menu that celebrates the relaunch of Asda’s bakery range
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NewsUrban Eat targets breakfast market with revamp
The food-to-go brand said all changes had been directly driven by feedback from trade customers
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NewsRoyal Warrants granted to bakeries are voided as Queen dies
Royal Warrants for more than a dozen bakeries businesses have been voided because of the Queen’s passing on 8 September
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NewsReal Bread Campaign expresses anger at Defra consultation
The organisation has accused the government of abandoning bakers and insulting shoppers with the limited scope of the Bread and Flour Regulations review
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NewsChicago Town hits festival circuit with experiential campaign
The frozen pizza brand will be giving out samples at festivals including Kendal Calling in the Lake District, Boardmasters in Cornwall and Victorious in Portsmouth
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Product NewsPladis reinvents Carr’s with £2.5m summer campaign
The campaign is aimed at consumers over the age of 35 and seeks to inspire them to include Carr’s products in impromptu picnics and other occasions
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NewsReal Bread Campaign urges bakers to join Defra letter drive
Bakery owners and workers have been invited to write to MPs and sign a joint missive calling for the scope of the Bread and Flour Regulations review to be widened
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OpinionWhy marketing is essential for bakery businesses
Emma Heath, head of marketing at Nairn’s, insists marketing can be the key to ensuring a bakery brand remains relevant and appealing to today’s consumers
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NewsCarrs Pasties enlists agency for full brand overhaul
Fellow Bolton business Absolute Agency has refreshed the family bakery’s branding to emphasise its craft focus
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NewsGinsters returns to TV with new £1.3m campaign
The campaign is the pasty maker’s first collaboration with creative agency TBWA\London and introduces the strapline ‘Ginsters. From a land where comfort matters’
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NewsPladis appoints new chief marketing officer for the UK
McVitie’s owner Pladis has promoted its current chief marketing officer to the role of vice president of business development with the CMO for Turkey stepping into the UK role
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NewsWorld’s biggest Greggs to open in Primark’s flagship store
The Tasty by Greggs 130-seater café, located in Primark’s Birmingham store, will serve up familiar favourites from the brand in a new setting
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NewsMcVitie’s unveils £10m Golden Moments campaign
The campaign includes headline sponsorship of ITV show Britain’s Got Talent and will celebrate McVitie’s classics including Chocolate Digestives and Jaffa Cakes
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AnalysisBakery in review 2021: strategy and investment
British Baker looks at how plans for some of the baking industry’s big hitters have shaped up over the last year