All Marketing articles – Page 4
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NewsSamworth Brothers: five things we learned from its annual review
From marketing successes to major investments, 2023 was a significant year for the Ginsters and Soreen owner
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NewsStaycation families targeted by Jacksons of Yorkshire
Consumers offered prizes to spend on British breaks as 75% opt for staycations this year
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NewsRoberts Bakery unveils ‘back to our best’ campaign
Cheshire-based manufacturer’s biggest-ever marketing campaign includes a TV ad filmed at its Northwich site, now fully functional again after last year’s fire
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InterviewSt Pierre MD Sarah Boddy: “We want to take the brand global”
Now part of bakery giant Grupo Bimbo, brioche brand St Pierre is gearing up for global expansion while also looking to make it a “household name” in the UK
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OpinionGail’s almond croissant debate highlights disconnect between bakers and shoppers
Gail’s is in the press again due to its use of day-old pastries to make almond croissants, but the issue highlights the challenges bakers are facing in educating shoppers and demonstrating value
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Product NewsOreo dunks more cocoa into its recipe for original cookies
The relaunch of the Mondelēz International-owned brand is supported by a nationwide campaign, with new packaging also unveiled across its range
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NewsScottish Bakers launches consumer-facing brand celebrating industry heroes
Trade body is aiming to future-proof the baking sector in Scotland and strengthen consumer trust via its latest initiative
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NewsSoreen launches £2m 'squidge’ll pick you up' ad campaign
Malt loaf brand unveils its biggest marketing investment to date, aimed at promoting its range of squidgy products as an ideal pick-me-up for all occasions
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NewsBrace’s launches new packaging for sliced bread range
South Wales-based bakery unveils an eye-catching new design aiming to increase shelf visibility and make it easier for customers to differentiate slice thickness
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NewsBirds Bakery raises £96,000 for charity as store revamps continue
The East Midlands chain has given substantial donations to various organisations in recent months, plus a fresh new look to its Burton-upon-Trent store
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NewsMorrisons to drop ‘made in store from scratch’ bakery claims for some items
The retailer has agreed to remove misleading signage from certain in-store bakery items following a trading standards complaint by the Real Bread Campaign
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NewsFirst-ever Bakery Brand of the Year finalists unveiled
Some of the UK’s fastest growing brands, brioche behemoths, and health innovators are in the running for this Baking Industry Award
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NewsBritish Baker wants your feedback and views
What type of content do you want to see on British Baker? Fill out our readership survey to let us know and be in with a chance of winning a £50 Amazon voucher
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FeatureMeet the brands shaking up the bread market
Meet the hopefuls looking to steal a slice of the market with innovative lines, healthier products, and sustainable options
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NewsHovis appoints Mark Brown as first chief marketing officer
Brown was recently General Mills’ marketing director for Europe and Australasia, and is tasked with supporting Hovis as it focuses on strengthening its competitive position in the market
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Product NewsPladis answers Jaffa Cake debate with new campaign
McVitie’s owner addresses the age-old debate over whether Jaffa Cakes are a cake or a biscuit with a tongue-in-cheek marketing campaign
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NewsPret announces major changes to coffee subscription service
A ‘new and simpler’ offer will be introduced from September which will see Club Pret subscribers receive 50% off up to five barista-made drinks a day for £10
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NewsHow fantasy themes can help conjure up bakery sales
From ’cosmic cakes’ to ’dreamy doughnuts’, fantasy-inspired product names can work their magic on bakery consumers
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NewsScotland Food & Drink launches training programme to enhance tourist experiences
Organisation is seeking participation from 50 Scottish businesses who will receive workshops and mentoring to make their experiences more discoverable and bookable for tourists
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NewsUnox UK carry 140kg combi oven up Ben Nevis for charity
A 25-strong team from the supplier carried its 10-grid ChefTop-X combi oven up Britain’s highest mountain to help raise over £22k for charity