All Marketing articles – Page 6
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FeatureFlavour trends: what’s hot in bakery in 2024?
Nostalgic tastes, florals, and trending global cuisines are among the top flavours for bakery with many influenced by TikTok and other social media sites
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Product NewsHiggidy unveils new quiche and campaign with British Hen Welfare Trust Partnership
A Garlic-Roasted Broccoli & Vintage Cheddar Quiche has been added to Higgidy’s line-up and will be promoted as part of the ‘Higgidy helping of scrumptious’ campaign
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NewsDoughlicious rolls out brand refresh for cookie dough product range
Vibrant colours, bold typography, and ‘heroic’ images are featured on new look packaging for the gluten-free snacking brand
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InterviewConvenience and partnerships on agenda for Krispy Kreme in 2024
Growth in convenience and partnerships with innovative social media brands are on the agenda for Krispy Kreme in 2024, according to UK & Ireland MD Jamie Dunning
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NewsASA rules in favour of Hovis over use of ‘rustic’ and ‘authentic’ in adverts
The advertising regulator has not upheld any element of Real Bread Campaign’s complaint against Hovis’ use of specific terms in adverts for its Rustic Bloomer loaves
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FeatureHow to find your bakery tribe (and sell more loaves in the process)
Aidan Monks and Catherine Connor from award-winning bakery Lovingly Artisan offer a masterclass in how to build and connect with your bakery’s community
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Product NewsBells of Lazonby unveils new branding for We Love Cake range
New logo and packaging aims to attract younger shoppers to the vegan and gluten-free sweet bakery range, made by Cumbria-based Bells of Lazonby
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NewsEast Midlands’ Birds Bakery debuts new green branding
New branding has been debuted at its relocated store in Ashby-de-la-Zouch featuring a spring green which is set to be rolled out across the Birds estate
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InterviewSt Pierre Groupe reveals growth under Grupo Bimbo
A year after the business was bought by bakery giant Bimbo, the brioche specialist reveals how its new parent company is fast-tracking its growth plans
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NewsCountry Choice revamps Savour It branding
New-look packaging and branding unveiled for the hot food concept
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Product NewsGreggs unveils Christmas 2023 menu and festive parties
The Festive Bake returns for another yuletide season alongside a brand new vegan option and other menu additions, while retro-themed music parties are announced
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NewsWarrens Bakery rolls out digital rewards app
Pasty specialist Warrens is looking to better understand its customers and keep them engaged through the app, which offers them up to £100 in savings annually
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NewsBertinet Bakery launches Sunday sourdough campaign
National brand marketing campaign from the sourdough specialist includes breakfast in a giant outdoor bed at London’s Southbank
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Product NewsHiggidy unveils new products and campaign for autumn 2023
Comedian and presenter Judi Love becomes the latest TV star to front a bakery brand’s campaign
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InterviewKrispy Kreme UK MD Jamie Dunning on spreading joy, HFSS, and the competition
As Krispy Kreme UK celebrates its 20th anniversary, Jamie Dunning discusses the future of the doughnut market, bringing joy to the nation, and what he thinks of his competitors
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FeatureTop tips to help craft bakers tap into the buzz around Bake Off
The return of the famous tent to TV screens offers an opportunity for professional bakers to raise their profile and sales by utilising some simple tips and tricks
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NewsSir Trevor McDonald stars in new McVitie’s advert
Pladis-owned brand aims to reaffirm its status as the ’original and enduring’ leader of the biscuit category
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NewsGinsters launches £4m ‘Taste the Effort’ campaign
The savoury pastry specialist is to continue spreading awareness of its use of local ingredients
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NewsSamuel L Jackson is ‘Mad About The Bread’ in new Warburtons ad
The legendary Hollywood actor becomes the latest famous face to feature in a commercial for the Bolton-based bread brand
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FeatureSupermarket sourdough: how major retailers are meeting demand
Shoppers’ appetite for sourdough has led to a surge of activity in the wrapped bread aisle and in-store bakeries