All Marketing articles – Page 6
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InterviewKrispy Kreme UK MD Jamie Dunning on spreading joy, HFSS, and the competition
As Krispy Kreme UK celebrates its 20th anniversary, Jamie Dunning discusses the future of the doughnut market, bringing joy to the nation, and what he thinks of his competitors
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FeatureTop tips to help craft bakers tap into the buzz around Bake Off
The return of the famous tent to TV screens offers an opportunity for professional bakers to raise their profile and sales by utilising some simple tips and tricks
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NewsSir Trevor McDonald stars in new McVitie’s advert
Pladis-owned brand aims to reaffirm its status as the ’original and enduring’ leader of the biscuit category
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NewsGinsters launches £4m ‘Taste the Effort’ campaign
The savoury pastry specialist is to continue spreading awareness of its use of local ingredients
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NewsSamuel L Jackson is ‘Mad About The Bread’ in new Warburtons ad
The legendary Hollywood actor becomes the latest famous face to feature in a commercial for the Bolton-based bread brand
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FeatureSupermarket sourdough: how major retailers are meeting demand
Shoppers’ appetite for sourdough has led to a surge of activity in the wrapped bread aisle and in-store bakeries
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Product NewsGinsters unveils colourful new design with ‘Cornish attitude’
Ginsters hopes the new look will position it as the beacon brand for the savoury pastry category
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Product NewsOle & Steen launches Brød of the Week campaign
The Danish bakery chain aims to raise awareness of its seasonal loaves including three new rye breads and a garlic & herb tear ‘n’ share
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NewsJacksons launches bread campaign to support creativity
Hull-based bakery business is producing three million promotional loaves offering customers the chance to win art-themed prizes including for schools
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NewsHarry Gow customers earn cakes with new loyalty scheme
The Scottish firm’s Baker’s Half Dozen promotion sees customers filling a rewards card with six stamps earned from purchases to receive a free cake
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NewsPukka unveils ‘for the people’ TV campaign
‘Pukka for the people’ features everyday people enjoying Pukka products such as sausage rolls and slices
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NewsMcVitie’s £7.8m campaign calls for return of biscuit break
Actress Martine McCutcheon is fronting the activity which forms part of McVitie’s first master-brand marketing campaign in nearly a decade
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NewsBread sommelier course offered in English for first time
Students will learn about bread culture and history, world bread varieties, food pairing and the language used to describe bread
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Product NewsGinsters promoting veg knowledge with Sow Your Own Slice campaign
Almost half of consumers have admitted to having poor or patchy knowledge of how the veg they eat is grown
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FeatureTop tips to help you become a marketing marvel
Find out how to make the most of marketing opportunities, social media and awards from our panel of bakery experts
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NewsRoberts Bakery looks to its heartland with ‘down to earth’ rebrand
Family business ditches radical look introduced in 2017 and rolls out ‘Raised in Cheshire’ strapline
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NewsBacklash over government ‘junk food’ ad ban delay
A 9pm watershed for TV and on-demand advertising of HFSS products will now not come into force until October 2025
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Product NewsBertinet Bakery responds to recipe change backlash
The campaign includes and responds to a one-star review after the bakery added emmer, spelt and barley to its white sourdough loaf
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NewsGreggs to host Festive Bake brunches
Greggs is embracing the Christmas spirit with a series of brunches to celebrate the return of Festive Bakes and Festive Vegan Bakes to its stores
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OpinionI ate Asda’s 13-course bread tasting menu
British Baker editor Amy North documents her journey through the menu that celebrates the relaunch of Asda’s bakery range