All Marketing articles – Page 8
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AnalysisHow Warburtons kept its spot as the UK’s top FMCG brand
Warburtons was named Britain’s most popular food and drink brand by Kantar’s annual Brand Footprint report for the third year running. We look at how it’s maintained its popularity
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NewsAllinson’s signs Valentine Warner as face of new campaign
The Allied Bakeries-owned brand has partnered with the chef on a new campaign to help consumers take bread beyond the humble sandwich
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NewsIrwin’s Nutty Krust bread gets makeover for 60th birthday
The new packaging design will be accompanied by commemorative merchandise, as well as competitions and recipes shared over social media
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NewsAldi’s Cuthbert the Caterpillar in skydive ahead of return
The celebration cake, subject to a lawsuit by M&S over its similarity to Colin the Caterpillar, will return to the supermarket’s shelves on 17 May to raise money to fight cancer
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OpinionWhich Warburtons star-studded TV advert is best?
George Clooney is the latest star to appear in a Warburtons advert but which of the previous ones stands out from the crowd. British Baker editor Amy North takes a trip down memory lane to find out
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NewsGeorge Clooney stars in Warburtons advert
The Hollywood A-lister and philanthropist follows in Robert De Niro and Sylvester Stallone’s footsteps as he becomes the latest celeb to star in an advert for the bakery
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NewsYorkshire Handmade Pies appoints Mike Driver as CMO
The new hire will be responsible for all brand marketing as well as the strategic direction of the brand
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NewsHovis signs Tom Kerridge as the face of Bakers Since 1886
The Michelin star chef will appear in TV adverts for the range from mid-May and will also use the burger buns at his restaurant
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NewsNew York Bakery Co unveils £2m bagel campaign
The new campaign, called New York or Nothing’, includes a TV advert starring a New Yorker named George as well as print and social media coverage
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NewsBahlsen’s Choco Leibniz stars in new TV advert
The TV advert is part of a £5m multi-channel marketing push by the German biscuit brand and comes after it unveiled a new look for the range
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NewsThe Cheesecake Shop rebrands following business takeover
The Nottingham-based firm is changing its name to The Cake Solution to better reflect its product portfolio as it looks to expand
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NewsDawn Foods rings in Easter with colourful recipe push
The ‘Colour your Easter’ campaign provides recipe inspiration to help bakers adapt classic seasonal bakes as well as a prize draw
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OpinionHow to spot a trend from a fad in bakery
Tapping into the latest consumer trends and needs is a great way to boost business. But how do you know which trends are here to stay? Vhari Russell, founder of The Food Marketing Experts, explains
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NewsMacphie unveils new branding and ethos
The Scottish ingredients manufacturer has unveiled the first phase of its new branding, along with an updated website and slogan “simply clever food”
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NewsPhotography and social media tips for bakers
Top tips for making your bakery photos stand out online.
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NewsEnsure your vegan NPD is more than a flash in the pan
George Roberts, client services director at Five by Five, examines how brands can make their vegan product launches more than a gimmick
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NewsDo your healthy products stand out from the crowd?
Aoife McGuinness, neuroscience consultant at HeyHuman, looks at ways brands can use neuroscience to tap the healthy snacking trend
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NewsMars barred? Branded ingredients and the law
Using brand name confectionery in a product range can be a sure-fire way to sell. But is it legal? Copyright specialist Ben Evans of law firm Blake Morgan explains.
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NewsWarburtons’ bagel bonanza offers food for thought
As far as I’m concerned, the most you do with a bagel is toast it and smother it in butter and Marmite or, very occasionally, peanut butter.
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News‘How you position your products is key’
Val Kirillovs, research & insight director, Him & MCA Insight, on challenges and opportunities for the bakery food-to-go market.