All Marketing articles – Page 2
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FeatureMeet the brands shaking up the bread market
Meet the hopefuls looking to steal a slice of the market with innovative lines, healthier products, and sustainable options
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NewsHovis appoints Mark Brown as first chief marketing officer
Brown was recently General Mills’ marketing director for Europe and Australasia, and is tasked with supporting Hovis as it focuses on strengthening its competitive position in the market
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Product NewsPladis answers Jaffa Cake debate with new campaign
McVitie’s owner addresses the age-old debate over whether Jaffa Cakes are a cake or a biscuit with a tongue-in-cheek marketing campaign
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NewsPret announces major changes to coffee subscription service
A ‘new and simpler’ offer will be introduced from September which will see Club Pret subscribers receive 50% off up to five barista-made drinks a day for £10
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NewsHow fantasy themes can help conjure up bakery sales
From ’cosmic cakes’ to ’dreamy doughnuts’, fantasy-inspired product names can work their magic on bakery consumers
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NewsScotland Food & Drink launches training programme to enhance tourist experiences
Organisation is seeking participation from 50 Scottish businesses who will receive workshops and mentoring to make their experiences more discoverable and bookable for tourists
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NewsUnox UK carry 140kg combi oven up Ben Nevis for charity
A 25-strong team from the supplier carried its 10-grid ChefTop-X combi oven up Britain’s highest mountain to help raise over £22k for charity
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News‘For France’s Sake’: St Pierre to hit TV screens for first time with playful ad
Brioche specialist brand is running its first above the line marketing campaign featuring tongue-in-cheek ads during the peak summer sales period
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NewsBakers Basco teams up with Crimestoppers on national campaign
Membership scheme partners with UK-based charity to raise public awareness of the value of its bread baskets and dollies and the legal consequences of stealing them
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Product NewsDeli Kitchen rolls out new Lebanese Style Flatbread
Signature Flatbreads-owned bakery brand unveils innovation inspired by Lebanese daily staple Khubz, while launching its first integrated campaign entitled ‘Go Flat’
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NewsMcVitie’s launches campaign with £1m in prizes to be won
Consumers and independent retailers are offered the chance to win prizes by buying packs of the branded biscuits
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OpinionTop tips for bakeries to boost social media marketing (and why it matters)
Experts Sam Chance and Katie Wood share the benefits of gearing chanels towards social searches and creating user-generated content
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Product NewsBritish Bakels unveils new brand identity for Renshaw following acquisition
Fondant icing and cake decoration specialist has been rebranded to ‘Renshaw by Bakels’ to set it up for a ‘strong future’ following its acquisition
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FeatureFlavour trends: what’s hot in bakery in 2024?
Nostalgic tastes, florals, and trending global cuisines are among the top flavours for bakery with many influenced by TikTok and other social media sites
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Product NewsHiggidy unveils new quiche and campaign with British Hen Welfare Trust Partnership
A Garlic-Roasted Broccoli & Vintage Cheddar Quiche has been added to Higgidy’s line-up and will be promoted as part of the ‘Higgidy helping of scrumptious’ campaign
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NewsDoughlicious rolls out brand refresh for cookie dough product range
Vibrant colours, bold typography, and ‘heroic’ images are featured on new look packaging for the gluten-free snacking brand
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InterviewConvenience and partnerships on agenda for Krispy Kreme in 2024
Growth in convenience and partnerships with innovative social media brands are on the agenda for Krispy Kreme in 2024, according to UK & Ireland MD Jamie Dunning
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NewsASA rules in favour of Hovis over use of ‘rustic’ and ‘authentic’ in adverts
The advertising regulator has not upheld any element of Real Bread Campaign’s complaint against Hovis’ use of specific terms in adverts for its Rustic Bloomer loaves
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FeatureHow to find your bakery tribe (and sell more loaves in the process)
Aidan Monks and Catherine Connor from award-winning bakery Lovingly Artisan offer a masterclass in how to build and connect with your bakery’s community
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Product NewsBells of Lazonby unveils new branding for We Love Cake range
New logo and packaging aims to attract younger shoppers to the vegan and gluten-free sweet bakery range, made by Cumbria-based Bells of Lazonby