Wholesale cake decoration company Truly has appointed Mike Forrester as business development director.
Forrester, who officially starts in the role on 4 September, joins the Ludlow-based sprinkles specialist at a time of expansion, with several developments in the pipeline, according to the company.
Previously, Forrester was managing director of Orchard Valley Foods, a supplier of confectionery ingredients and decorations, and is currently chair of Herefordshire Chamber of Commerce. As a director and shareholder at Truly, his role will involve supporting the existing management team through the next phase of growth.
Truly sells into the home baking, ice cream, bakery and general business-to-business sectors, providing products in quantities from retail pots to 25kg manufacturing bags, exporting to 28 countries.
The business was launched by sisters Louise Gough and Niki Thompson in 2010, sparked by their frustration at what they perceived to be a limited choice of sprinkles on the market. Today, the company stocks over 1,000 varieties of sprinkles and inclusions, plus toppers, lustres, glitter, cupcake cases, muffin tulips and packaging.
“Within my new role I will be increasing sales growth – which has continued post pandemic – through retail, wholesale and foodservice, via D2C and B2B channels as well as expanding the growing export market,” Forrester said. “I’m thrilled to be joining the business and look forward to building on the success of what Louise and Niki have created.”
Joint director Louise Gough said she was delighted to welcome Forrester to the team. “He brings with him a wealth of knowledge and experience that will be invaluable in Truly’s growth,” she added. “It will be a very exciting period of change for our business, which we have grown from having two shelves in a bakery, to what it is today. We can’t wait to see where the business goes next.”