The American talk show host tweeted a link to a video, which told her 31M followers that she eats bread every day and has still lost weight.

The media mogul – who is a spokeswoman and part owner of Weight Watchers – sent the social media world into a frenzy on Tuesday when she tweeted a promotional video for the weight loss company, professing her love for bread, and announcing she’s lost 26 lbs.

In the video, Winfrey says: "I love bread. I love bread. I now just manage it, so I don’t deny myself bread, I have bread every day."

The words Winfrey tweeted to accompany the video were: “Eat bread. Lose weight. Whaaatttt? #ComeJoinMe”

An hour after Winfrey shared her story on Twitter, Weight Watchers shares climbed slightly over $2 a share. Since Winfrey owns roughly six million shares, the surge in share prices made the celeb $12 million.

[View the story "Oprah’s Bread Tweet" on Storify]