Following an approach from the BBC, the Association of Bakery Ingredient Manufacturers (ABIM) has agreed to get involved in a new television series The Great British Bake-Off to be screened next year.
The series will follow 10 passionate amateur baking fans who will compete in a ’bake-off’ contest to be crowned UK’s Best Amateur Baker. ABIM is to contribute some of its expertise in the field. The programme is currently in the early stages of production and the BBC has said it will begin filming in May 2010.
As well as the competition element of the ’bake-off’, the programme will also look at the history of baking in Britain.