Allied Bakeries has extended its range of 400g loaves to include Kingsmill Tasty Wholemeal, Kingsmill 50/50 and Kingsmill Soft White and Burgen Soya and Linseed.

The firm said the move has been designed suit the varying lifestyles of its consumers. “Burgen, in particular, is a fond choice among over-65 consumers, due to its positive health benefits. With the children gone, these households have fewer mouths to feed, so often find that larger loaves can go wasted,” said Allied.
It added that larger families can also enjoy the benefits of smaller loaves as everyone’s tastes can be catered for.

Guy Shepherd, category director, Allied Bakeries said: “Bread remains a UK staple with 98% household penetration (Kantar GB Household penetration 52 w/e 25 December 2011) – but people’s consumption habits are changing.

“The expanded 400g loaf range will ensure that even more customers are catered for, from big families to smaller households.”