Asda adds artisan breads to attract AB shoppers

Asda hopes to attract more upmarket shoppers with its new artisan breads. The 14-strong stone-baked range includes a Mediterranean Loaf, Green Olive Loaf, Date & Maple Loaf, Rustic White Loaf, Malt and 6-seeded loaf, Sunflower & Honey Loaf, Ciabatta and Pain de Campagne.

 

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