Walkers has announced that Builder’s Breakfast is the winner of its ‘Do us a flavour’ competition and will now become a permanent flavour in the Walkers range.
The competition to invent a new flavour has been running since July 2008.
The final six flavours – Chilli & Chocolate, Fish & Chips, Onion Bhaji, Crispy Duck & Hoisin, Cajun Squirrel and Builder’s Breakfast – were chosen by chef Heston Blumenthal and a panel of judges from Walkers, and the public have been voting for a winner since January.
Emma Rushin from Derbyshire, the winner with 232,000 votes, receives £50,000 and 1% of all future sales of the flavour. The other five finalists win £10,000 each.