SSP is looking to revamp the look and operations of its Caffè Ritazza coffee shops, based at transport link outlets.
The business, which owns other food-to-go outlets such as Upper Crust and The Camden Food Co, will be working with London-based design agency Portland to overhaul the customer experience found at its coffee shops in international railway stations and airport locations. This will include the planning and interior design of its cafés, the way products are packaged, displayed and served, and looking at the way it communicates with customers.
Currently at planning stages, the new work will be trialled at new and existing sites in the next few months, with plans to roll out the scheme throughout other Caffè Ritazza outlets.
Lewis Allen, director of environments at Portland, told Design Week magazine: “We want to help shape the next generation of Caffè Ritazza outlets. So while working on the refurbishment project, there will also be an opportunity to introduce new thinking into the planning, design and brand communications so we can create differentiation, as well as making the format more appealing to airport and rail station operators.”
Caffè Ritazza operates more than 130 branches in 21 countries, including the UK.
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