Finished Goods

  (Photo: Rosalind Miller Cakes )

Great cakes start with the finish

Rough effects, geometric shapes and soft ruffles – 2019 is all about the texture.

It’s a wrap! Flatbreads eye food-to-go growth

The food-to-go market is set to continue growing, offering a significant opportunity for on-trend, healthier and international fare revolving around wraps and flatbreads.

Ethnic flours & breads: Looking east for new bakery inspiration

As interest in global cuisines continues to grow in the UK, can breads from the Middle East and Africa gain traction with British consumers?

Where next for the free-from sector?

While the constant stream of gluten-free NPD seems to continue unchecked, there are still areas of the market to explore, argue ingredients suppliers.

Is in-store bakery in need of a jump start?

In-store bakery sales are suffering, with category value down by more than £25m in the past year. How can the supermarkets tempt shoppers back in?

Rye take on the trend for healthy breads

Rye bread is huge in some parts of the world but has so far struggled to establish a significant audience in the UK. What can bakers do to change this?

The monster trends driving biscuit sales

Plenty of new product development is driving the biscuit market forwards, with health and premiumisation at the forefront of the category.

A French revolution: the rise of macarons

Macarons are causing a stir on the UK wedding and afternoon tea scenes, but what colours, flavours and shapes are in vogue?

Easter: Nostalgia is spicing up hot cross bun NPD

Retailers are flipping tradition on its head and giving hot cross buns a new lease of life.

Can the supermarkets do top-tier doughnuts?

UK doughnut sales are booming but, with customers becoming accustomed to super-premium doughnuts from specialists, can the supermarkets keep up?

Beyond the baguette: European inspiration

As consumers’ appetite for artisan-style baked goods continues to grow, German, Nordic and Eastern European breads offer big opportunities.

Valentines for those not feeling the love

Not everyone gets the feel for 14 February, and there’s a chance for bakers to woo a different sort of seasonal shopper.

Breakfast Bakery: Going to work on a healthier sandwich

Can breakfast sandwiches shed their greasy image in favour of a more wholesome one?

Icing & Sugarcraft: experts reveal trends driving cake design

British Baker asked some of the biggest names in cake decorating to give their views on the trends and techniques likely to shape the craft in the future.

Going global to curry favour with pastry fans

Pies offer a comforting hit of pastry and fillings, but with global flavours making waves on the UK stage, is it time manufacturers branched out of their comfort zone?

Gut feeling: health and longer fermentation

Breads that help to target gut health are gaining increasing traction in the market, with suppliers investing in their development.

How do you make a star Christmas bakery product?

Each year, British Baker holds the Christmas Stars competition to find standout examples of festive baked goods.

The London Hilton on Park Lane offers a festive-themed afternoon tea
  (Photo:  )

Can sweet pastries rise to the occasion?

There’s stiff competition for a place on the cake stand at any afternoon tea, but sweet pastry manufacturers think their products can shine on any occasion.

Covering all the bases with pizza innovation

Variety is the spice of life and the sheer variation in pizza base and toppings recipes is continuing to excite consumers and evolve the category.

Traybakes & Slices: How the rocky road can take a healthy turn

As with many other bakery categories, the demand for healthier choices is driving new product development in traybakes. And the options, it seems, are limitless.

Classic cakes ready to make a comeback

Diving back into the archives could provide modern bakers with a treasure trove of new ideas, with a host of traditional bakes waiting to be rediscovered.

Landing and keeping a supermarket listing

Looking to see your bakery goods on supermarket shelves? Here are some tips on how to approach the multiples’ bakery buyers and the type of items that could spark their interest.

Packing more flavour into classic festive fare

Brits love a mince pie, but consumers are looking beyond traditional festive fare for more exciting flavours

Shake up your cakes with cocktail flavours

If you like piña coladas… then put it in a cupcake. As boozy bakes become increasingly common, bakers are turning to cocktail menus for inspiration.

Halloween doesn’t have to be child’s play

Bakers will be hoping to scare up profits this Halloween, with shocking delights for a more adult audience and premium price tag.

High-fibre: Bakers must still take heed of seeds

Health-conscious UK shoppers are showing ongoing interest in ‘breads with bits’... and the sales figures suggest suppliers should embrace this

Cake trends: Cakes set to reign supreme in 2018

From boozy bakes to fresh flowers, here are the cake trends that could steal the show over the next year...

Flatbreads: a whole world of opportunity

UK consumers are no strangers to flatbread, with tortillas and naan featuring regularly on the menu. But some think it’s about time Brits expanded their culinary horizons… 

Bake-off & Finished Goods: Slow, slow quick

Long-fermentation loaves, artisan products and those with health benefits are generating quicker sales than the category average... so how can retailers capitalise?

Sourdough: Want to make your loaf rise above the crowd?

Perceived as healthier than regular loaves, sourdoughs’ recent popularity means bakers are now having to become increasingly creative to make theirs stand out

Cookies & Biscuits: Crunch time amid health focus

As health campaigners continue to target sugary treats such as biscuits, how can bakers use different ingredients to fight back?

Score a hole in one with quality doughnuts

Brits are going nuts for lavish doughnuts that command a premium price. What sort of flavours and fillings are winning over shoppers, and how can bakers tap such demand themselves?

Sandwiches: Seasons eatings: a new opportunity for sarnies

Festive sandwiches are big business, but what other seasonal opportunities are there for sandwich players? 

Patisserie: Classic treats that never go out of fashion

Refined patisserie is in demand as consumers increasingly seek out indulgent treats to ‘eat with their eyes’… and post on Instagram

Ethnic Flours & Speciality Breads: Corn and the cob: Brits get a taste for US classic

Growing interest in corn-based bakery products is an opportunity to add some excitement to the market

Easter: Don't put all your eggs in one basket

Hot cross buns dominate the Easter bakery selection, but is it time bakers branched out?

Vegan Bakery: Industry is rising to the challenge

Veganism is becoming increasingly mainstream as consumers adopt the lifestyle for a variety of reasons, and bakers of all sizes are catching on to the trend rapidly

Breakfast Bakery: Bolster your breakfast with on-the-go goods

How can Britain's bakers capitalise on the growing demand for grab-and-go breakfast products?

Valentine’s Day: time for a change of heart?

How moving away from tradition for the annual lovefest could reinvigorate sales

Savoury pastries: Spice up your sausage roll sales

While not necessarily the healthiest of options, quality sausage rolls made with top ingredients still offer bakers a way to stand out from the crowd

Brits still have stomach for cutting back carbs

Carbohydrates may be coming back into favour, but consumers are still seeking breads with health benefits, prompting a variety of solutions from the industry

Traybakes: Creative ways to shake up your traybakes

While they are universally popular with consumers and easy for bakers to make, demand for premium and healthier options means your traybakes need to stand out from the crowd

Sweet pastries: Butter prices squeeze sweet pastry margins

Smaller sizes and niche products are just two of the strategies being used by suppliers to bolster sales as ingredients prices take their toll

Pizza: Secure a slice of the action at breakfast

Will we be tucking into our full English breakfasts on a stuffed crust? The pizza-for-breakfast trend from the US appears to be gaining traction in the UK

Crisps & Snacks: Popcorn adds healthy snap to sales

Recognised by consumers as a healthy treat, popcorn is outpacing the overall snacks market, with a growing selection of on-trend flavours to choose from

Classic cakes: Jazz up your classics with a modern spin

Give classic cakes such as Victoria sponge or Bakewell tart a fresh twist to appeal to a younger audience and tap seasonal trends.

Christmas: Pimp your panettone to create a festive treat

With sales of traditional Christmas pudding and Christmas cake declining in the supermarkets, more inventive offerings are coming to the fore. And panettone is a star of the festive show

Muffins: Muffin market mixes up savoury selection

Savoury muffins are growing in popularity in the UK, with flavours influenced by trends in the US and Australia, as well as consumers’ increased interest in healthy bakery goods

Ethnic breads drive the speciality market

Middle Eastern breads are inspiring food developers in retail and foodservice – but one of the hottest trends in ethnic eating is steamed buns

Cupcakes: little treats offer big opportunity

Supermarkets and café chains have lost some of their passion for cupcakes – but this gives bakery shops a chance to pick up the slack

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