In the latest bid to attract bakery students, Sheffield-based Castle College has undergone an exercise in creative publicity.
Picking up on the media attention surrounding a TV advert, in which a Skoda Fabia is created out of cake, bakery students went in their whites to the launch of the real Fabia car in Sheffield.
Last Friday, bakery students took a photographer to the Skoda garage and posed with the car, re-enacting scenes from the advert.
Bakery tutor Chris North said: "We sent these pictures to the local press to make youngsters aware that there are local bakery courses available and potential employers aware that qualified bakery students can be found at our college.
"As an industry, we need to attract more youngsters."