New York Bakery Co revamps Bagel Thins range

New York Bakery Co has rebranded and relaunched its popular Bagel Thins range.

The two-strong range of new-look Bagel Thins four-packs are available now in Original and new Cinnamon & Raisin variants.

Featuring a new and improved recipe, each Bagel Thin provides a source of fibre and contains fewer than 130 calories, according to the company.

“This creates the perfect snack or a lighter breakfast option that doesn’t compromise on the authentic soft and chewy New York taste and texture of the core New York Bakery Co brand,” it said in a statement.

The range also features an extended life of 10 days, which the company said was “to fit in with the busy lifestyles and dining habits of younger, smaller household consumer groups”.

Amy Page, head of marketing at New York Bakery Co, said: “2017 is going to be a massive year for New York Bakery Co and the relaunch of Bagel Thins is just the beginning.

“Shoppers told us they would buy more bakery items if they were lighter and smaller portions, offering fewer but better carbohydrates, with added benefits such as being a source of fibre. We’ve delivered this with a new and improved Bagel Thins recipe that doesn’t compromise on all the taste and versatility of our core range.”

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