Tyrrells has launched three new ’Great British Potato Chip’ flavours to coincide with British Food Fortnight. The new varieties are Welsh Rarebit, Beef Wellington and Pork & Apple and retail in newly designed packaging featuring bunting and an invitation to "join the celebration".
They are sold in 40g handybags and will be available for a 12-month period. The trade launch will be supported by a sampling campaign and free point-of-sale material for over 3,000 independents, to include a bespoke counter-top display unit, bunting and a poster.
Tyrrells will also be launching a consumer campaign, which will offer a monthly ’British’ prize for example classic car weekends and tea party kits.
RRP: £0.64p (40g)