Gloucestershire-based Jane’s Pantry will be transforming one of its bakery shops into a flagship store.

The buffet catering and wholesale bakery business, which has several sites across the county, will be extending its Kingswalk, Gloucester premises into a vacant retail outlet next door. The current 27-seater location will be transformed into a larger bakery café and coffee shop, due to be completed by 2017.

Neville Morse, managing director at Jane’s Pantry, said: "We want the new flagship to be homely and modern, a place where people can come enjoy the experience at Jane’s Pantry. We are competing with the likes of Costa Coffee, but our focus will be more on the food as opposed to the coffee. You’ve got to put your stamp on it and be a magnet for customers."

For the design of the new store, Jane’s is now in talks with German shop-fitting specia-list Aichinger, which gave a presentation at British Baker’s first BB75 Lunch in London on 29 February.