Peter’s Food is targeting a younger market with a new line of slices. These will form part of Peter’s Premier Range, which includes pies, pasties and sausage rolls. The slices come in eight different varieties: Spicy Chicken Fajita using Discovery seasoning, Ham and Pilgrim’s Choice Cheese, Chicken and Mushroom, Chicken Tikka, Chilli Beef, Cheesy Bean and Sausage, Steak and Peppered Steak.
The range was launched in Tesco stores across Wales, as well as several convenience stores and independent retailers across England and Wales last month.