North west bakery Lovingly Artisan and Matthews Cotswold Flour have teamed up for a fundraising mission in support of Ukrainians fleeing the war with Russia.
In the latest bakery-related charity drive for refugees affected by the conflict, Matthews Cotswold Flour is discounting its professional and home-bake flour ranges by 50% to encourage bakers to ‘create whatever they can’ and then sell their bakes in aid of the British Red Cross Ukraine Crisis Appeal.
In addition, Lovingly Artisan Bakery, which has bakeries in Kendal and Altrincham, is donating recipes and freshly baked bread – including 2,000 ciabattas – over the course of the weekend of 1-2 April, with the intention that these will be sold through the numerous outlets it supplies in both the Lake District and Manchester to raise funds for the appeal.
Lovingly Artisan and Matthews are hoping to reach out to as many bakers as possible with the aim of raising more than £5,000 for the estimated 10 million Ukrainian citizens displaced by the Russian invasion.
“Baking always seems to bring people together, especially during times like these when even that simple thing can help raise vital funds and support people in dire need in the most difficult circumstances imaginable,” said Aidan Monks, co-founder of Lovingly Artisan. “So, please join in and get baking, sell what you produce and donate it to the Red Cross and help us support the people of Ukraine.’’
Bertie Matthews, managing director of Matthews Cotswold Flour, joined Monks in urging bakers to come to the aid of Ukrainians displaced by the conflict. “We all have a duty to support those affected by this enormous tragedy,” he said. “We hope to encourage home bakers and professional bakers alike to support the funding drive for the Red Cross. This means sending out heavily discounted flour directly to bakers’ doors to get the campaign started.
“Bakers’ donations will go towards food, water, medical supplies, warm clothes and shelter for those on the ground,” Matthews added. “I wish everybody the best of luck; my family and I will be baking cookies.”