All Pladis articles
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FeatureFrom bourbons to crookies: the ever-evolving world of Britain’s beloved biscuits
Stuffed cookies, footlong options, and wrapped around a croissant – just some of the ways shoppers want their cookies, although there is a growing pool who are seeking healthier options
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Product NewsJacob’s, Pukka, Frank Dale and Subway unveil new savoury baked goods
Oven-baked biscuits, spicy pastries and bread, and puff pastry tarts make up the savoury products recently rolled out by bakery brands
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NewsPladis offers 18 weeks’ paid leave to parents under new policy
Manufacturer behind McVitie’s, Jacob’s and other snacking brands introduces a policy for new parents across its global workforce, promoting a more inclusive and supportive workplace
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NewsCybake, General Mills, and Pladis announce new appointments
Director positions at two bakery manufacturers and a software provider has been recently filled by a trio of industry experts
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NewsMcVitie’s and M&M brands unveil chocolate biscuit NPD
Pladis launches ‘most chocolatey’ McVitie’s digestive and cocoa Rich Tea as Mars woos younger shoppers with M&M cookie
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Product NewsPladis answers Jaffa Cake debate with new campaign
McVitie’s owner addresses the age-old debate over whether Jaffa Cakes are a cake or a biscuit with a tongue-in-cheek marketing campaign
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NewsEmily Stuart steps up to head of innovation at Pladis UK & Ireland
As the latest female to assume a leadership role at the snacking manufacturer, she will help identify and define opportunities to drive further growth
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Product NewsGinsters, Jacob’s, Warrens and more roll out new savoury baked goods
New pizzas, pasties, slices, and snacks comprise the latest round-up of savoury bakery innovations from brands
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Product NewsSweet bakery launches: Milka pastries, Gold Digestives and more
A pastry swirled with Milka chocolate, a mash-up of McVitie’s Digestives and Gold Bars, and a trio of fruity Danishes make up the latest sweet bakery innovation
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NewsPladis teases new healthier biscuit and cracker lines
Snack manufacturing giant has registered ‘Jacob’s Bites’ and ’McVitie’s Zero’ brand names with the Intellectual Property Office
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NewsPladis UK grows sales and profit by double digits in 2023
McVitie’s, Jacobs, and Carr’s owner reports 14.9% growth in revenue due to prices hikes and 11.8% growth in EBITDA from cost reductions
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NewsPladis UK&I names Molle-McConnell as new VP of R&D
Experienced R&D leader joins the McVitie’s, Jacob’s and Carr’s owner to help enhance innovation in sweet and savoury biscuits and cakes
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NewsTop biscuit debuts of the year: McVitie’s, Tim Tam, and more
On National Biscuit Day, we look back at the UK’s most interesting biscuit launches over the past year including White Chocolate Disgestives, Secret Centre Biscuits, and Creme Egg Cookies
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NewsMcVitie’s launches campaign with £1m in prizes to be won
Consumers and independent retailers are offered the chance to win prizes by buying packs of the branded biscuits
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Product NewsPladis launches duo of new ultra-cheesy Jacob’s Mini Cheddars
Limited-edition Mini Cheddars Smoked Cheddar and Mini Cheddars Cheddar & Roasted Tomato are hitting retailer shelves in multipack and PMP formats
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NewsBakery in review: the big appointments in 2023
New faces took the reins at major UK bakery businesses and trade bodies in 2023, with Warburtons, Genius and and Nairn’s among them
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NewsSir Trevor McDonald stars in new McVitie’s advert
Pladis-owned brand aims to reaffirm its status as the ’original and enduring’ leader of the biscuit category
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NewsPladis opens new £2m warehouse in Carlisle
As part of a £12m investment to expand the capacity of its production site in Cumbria, the new Pladis warehouse will see 50 new jobs created
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NewsWhite chocolate McVitie’s digestive biscuits launched by Pladis
Pladis described the launch as the most significant for the McVitie’s Digestive brand in a decade
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NewsPladis names Fulya Fraser as first chief growth officer
Fraser is tasked with overseeing global marketing, data analytics, and accelerating consumer-led innovation to drive growth for Pladis’ brands