All Pladis articles
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News
McVitie’s and M&M brands unveil chocolate biscuit NPD
Pladis launches ‘most chocolatey’ McVitie’s digestive and cocoa Rich Tea as Mars woos younger shoppers with M&M cookie
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Product News
Pladis answers Jaffa Cake debate with new campaign
McVitie’s owner addresses the age-old debate over whether Jaffa Cakes are a cake or a biscuit with a tongue-in-cheek marketing campaign
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News
Emily Stuart steps up to head of innovation at Pladis UK & Ireland
As the latest female to assume a leadership role at the snacking manufacturer, she will help identify and define opportunities to drive further growth
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Product News
Ginsters, Jacob’s, Warrens and more roll out new savoury baked goods
New pizzas, pasties, slices, and snacks comprise the latest round-up of savoury bakery innovations from brands
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Product News
Sweet bakery launches: Milka pastries, Gold Digestives and more
A pastry swirled with Milka chocolate, a mash-up of McVitie’s Digestives and Gold Bars, and a trio of fruity Danishes make up the latest sweet bakery innovation
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News
Pladis teases new healthier biscuit and cracker lines
Snack manufacturing giant has registered ‘Jacob’s Bites’ and ’McVitie’s Zero’ brand names with the Intellectual Property Office
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News
Pladis UK grows sales and profit by double digits in 2023
McVitie’s, Jacobs, and Carr’s owner reports 14.9% growth in revenue due to prices hikes and 11.8% growth in EBITDA from cost reductions
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News
Pladis UK&I names Molle-McConnell as new VP of R&D
Experienced R&D leader joins the McVitie’s, Jacob’s and Carr’s owner to help enhance innovation in sweet and savoury biscuits and cakes
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News
Top biscuit debuts of the year: McVitie’s, Tim Tam, and more
On National Biscuit Day, we look back at the UK’s most interesting biscuit launches over the past year including White Chocolate Disgestives, Secret Centre Biscuits, and Creme Egg Cookies
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News
McVitie’s launches campaign with £1m in prizes to be won
Consumers and independent retailers are offered the chance to win prizes by buying packs of the branded biscuits
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Product News
Pladis launches duo of new ultra-cheesy Jacob’s Mini Cheddars
Limited-edition Mini Cheddars Smoked Cheddar and Mini Cheddars Cheddar & Roasted Tomato are hitting retailer shelves in multipack and PMP formats
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News
Bakery in review: the big appointments in 2023
New faces took the reins at major UK bakery businesses and trade bodies in 2023, with Warburtons, Genius and and Nairn’s among them
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News
Sir Trevor McDonald stars in new McVitie’s advert
Pladis-owned brand aims to reaffirm its status as the ’original and enduring’ leader of the biscuit category
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News
Pladis opens new £2m warehouse in Carlisle
As part of a £12m investment to expand the capacity of its production site in Cumbria, the new Pladis warehouse will see 50 new jobs created
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News
White chocolate McVitie’s digestive biscuits launched by Pladis
Pladis described the launch as the most significant for the McVitie’s Digestive brand in a decade
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News
Pladis names Fulya Fraser as first chief growth officer
Fraser is tasked with overseeing global marketing, data analytics, and accelerating consumer-led innovation to drive growth for Pladis’ brands
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News
McVitie’s £7.8m campaign calls for return of biscuit break
Actress Martine McCutcheon is fronting the activity which forms part of McVitie’s first master-brand marketing campaign in nearly a decade
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Product News
Pladis launches cold-pressed snack bar range Wholistic
New bars are being rolled out under the Go Ahead name to extend brand appeal among younger consumers
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News
Pladis boosts leadership team with channel-specific roles
Trevor Callander and Florence Brain are tasked with driving growth in the grocery and impulse channels
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News
Pladis suffers 7% global revenue drop for 2021
The McVitie’s owner’s sales in the UK were also down, with the company admitting market conditions were challenging