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All Pladis articles
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Product NewsPladis revamps Go Ahead bakes with non-HFSS recipe
The revamped recipe has reduced levels of saturated fat and sugar with each bake coming in at 128 kcal
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News
NPD round-up: bakery brands target snacking and sharing
The latest bakery products to hit retailers and wholesalers this winter include the return of old favourites and nostalgic nods to sweet classics along with indulgent innovations
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Product News
Rich’s, Rustlers and Fibre One unveil new bakery products
Cookies with confectionery classics baked in, microwavable pancakes and lower calorie brownies are among the new bakery products to be revealed this month
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News
McVitie’s unveils £10m Golden Moments campaign
The campaign includes headline sponsorship of ITV show Britain’s Got Talent and will celebrate McVitie’s classics including Chocolate Digestives and Jaffa Cakes
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News
Pladis taps into indulgence trend with McVitie’s Blissfuls
The NPD, which will be supported by a marketing campaign, is targeted at the evening occasion in which biscuits currently under-index compared to other sweet categories
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Product News
McVitie’s, Fox’s and Biscuiteers unveil Christmas biscuits
From hand iced decorative treats to mince pie-inspired staples, the nation’s biscuit players are rolling out a selection of festive NPD
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News
Pladis to proceed with Tollcross factory closure
The McVitie’s owner has announced its intentions to move forward with its proposal to cease operations at the Glasgow factory – a move resulting in job losses
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News
Pladis rolls out recyclable caddies across snacking range
The snacking tubes, which will also be used for Cheeselets, are paper-based and form part of Pladis’ goal to make all its packaging recyclable, reusable or compostable by 2025
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News
Pladis unveils new look and NPD for Carr’s cracker brand
The global snacking company has also transferred crispbreads, flatbreads and ciabatta previously sold under the Jacob’s brand to the Carr’s family
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News
Pladis to close Tollcross factory putting 468 jobs at risk
The McVitie’s owner said the move, which could see the factory cease production in the second half of 2022, would help it ‘address excess capacity’ across its UK sites
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News
Finsbury, Krispy Kreme and Gü debut new bakery products
TGI Fridays branded traybake desserts, flavoured gluten-free shortbread, cookie-topped doughnuts and mousse with a biscuit layer are among the latest products to hit shelves
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News
Five things we learned from Pladis' biscuit category review
The nation’s shoppers splashed out an extra £212m on biscuits in 2020, according to Pladis’ latest category report, which outlines growth areas for 2021 and beyond
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News
Pladis unveils £4.5m ad campaign for Jacob’s Mini Cheddars
The ‘Welcome to Cheddar Town’ launch features an animated TV creative, Channel 4 sponsorship and social media amplification
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News
Jaffa Cakes to return to TV screens in new campaign
Owner Pladis hopes to help retailers drive sales with its new £1.7m campaign with further investment and NPD planned for later in the year
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News
Pladis appoints inclusion & diversity advisory board
Dame Kelly Holmes, Ade Adepitan MBE, Alastair Campbell and Stevie Spring CBE are among the advisory board members
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News
Pladis to move global HQ to Chiswick, London
The purpose-designed site at Chiswick Park will support 16,000 employees and 25 bakeries worldwide
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News
Mars, McVitie’s and Cadbury launch new bakery treats
Go Ahead is also among the companies rolling out indulgent snacks this January for a sweet start to the year
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News
McVitie’s rolls out fully coated Digestives and Hobnobs
Pladis is tapping into demand for premium treats with its fully coated NPD which it said would elevate the biscuits from everyday treats to special ones
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Opinion
Revealed: our top bakery product launches in 2020
From wonky crumpet beer to yumnuts, very important biscuits and more. Here’s our pick of the top bakery NPD rolled out in retail over the past year
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News
McVitie’s rolls out cake-inspired Digestives and Hobnobs
The British Icons range features Strawberry Cheesecake and Lemon Drizzle Milk Chocolate Digestives, as well as Sticky Toffee Pudding and Chocolate Brownie Hobnobs
