All Pladis articles
-
NewsFive things we learned from Pladis' biscuit category review
The nation’s shoppers splashed out an extra £212m on biscuits in 2020, according to Pladis’ latest category report, which outlines growth areas for 2021 and beyond
-
News
Pladis unveils £4.5m ad campaign for Jacob’s Mini Cheddars
The ‘Welcome to Cheddar Town’ launch features an animated TV creative, Channel 4 sponsorship and social media amplification
-
News
Jaffa Cakes to return to TV screens in new campaign
Owner Pladis hopes to help retailers drive sales with its new £1.7m campaign with further investment and NPD planned for later in the year
-
News
Pladis appoints inclusion & diversity advisory board
Dame Kelly Holmes, Ade Adepitan MBE, Alastair Campbell and Stevie Spring CBE are among the advisory board members
-
News
Pladis to move global HQ to Chiswick, London
The purpose-designed site at Chiswick Park will support 16,000 employees and 25 bakeries worldwide
-
News
Mars, McVitie’s and Cadbury launch new bakery treats
Go Ahead is also among the companies rolling out indulgent snacks this January for a sweet start to the year
-
News
McVitie’s rolls out fully coated Digestives and Hobnobs
Pladis is tapping into demand for premium treats with its fully coated NPD which it said would elevate the biscuits from everyday treats to special ones
-
Opinion
Revealed: our top bakery product launches in 2020
From wonky crumpet beer to yumnuts, very important biscuits and more. Here’s our pick of the top bakery NPD rolled out in retail over the past year
-
News
McVitie’s rolls out cake-inspired Digestives and Hobnobs
The British Icons range features Strawberry Cheesecake and Lemon Drizzle Milk Chocolate Digestives, as well as Sticky Toffee Pudding and Chocolate Brownie Hobnobs
-
News
Jacob’s unveils Mini Cheddars Sticks range
The new ‘baton-shaped’ savoury snacks are targeted at evening consumption occasions and sales among younger adults
