All Pladis articles – Page 2
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NewsTop biscuit debuts of the year: McVitie’s, Tim Tam, and more
On National Biscuit Day, we look back at the UK’s most interesting biscuit launches over the past year including White Chocolate Disgestives, Secret Centre Biscuits, and Creme Egg Cookies
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NewsMcVitie’s launches campaign with £1m in prizes to be won
Consumers and independent retailers are offered the chance to win prizes by buying packs of the branded biscuits
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Product NewsPladis launches duo of new ultra-cheesy Jacob’s Mini Cheddars
Limited-edition Mini Cheddars Smoked Cheddar and Mini Cheddars Cheddar & Roasted Tomato are hitting retailer shelves in multipack and PMP formats
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NewsBakery in review: the big appointments in 2023
New faces took the reins at major UK bakery businesses and trade bodies in 2023, with Warburtons, Genius and and Nairn’s among them
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NewsSir Trevor McDonald stars in new McVitie’s advert
Pladis-owned brand aims to reaffirm its status as the ’original and enduring’ leader of the biscuit category
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NewsPladis opens new £2m warehouse in Carlisle
As part of a £12m investment to expand the capacity of its production site in Cumbria, the new Pladis warehouse will see 50 new jobs created
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NewsWhite chocolate McVitie’s digestive biscuits launched by Pladis
Pladis described the launch as the most significant for the McVitie’s Digestive brand in a decade
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NewsPladis names Fulya Fraser as first chief growth officer
Fraser is tasked with overseeing global marketing, data analytics, and accelerating consumer-led innovation to drive growth for Pladis’ brands
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NewsMcVitie’s £7.8m campaign calls for return of biscuit break
Actress Martine McCutcheon is fronting the activity which forms part of McVitie’s first master-brand marketing campaign in nearly a decade
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Product NewsPladis launches cold-pressed snack bar range Wholistic
New bars are being rolled out under the Go Ahead name to extend brand appeal among younger consumers
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NewsPladis boosts leadership team with channel-specific roles
Trevor Callander and Florence Brain are tasked with driving growth in the grocery and impulse channels
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NewsPladis suffers 7% global revenue drop for 2021
The McVitie’s owner’s sales in the UK were also down, with the company admitting market conditions were challenging
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Product NewsMcVitie’s and Jacob’s Christmas 2022 NPD unwrapped
Cream-filled and rich chocolate-coated biscuits are among the treats to launch under McVitie’s Victoria brand, while Jacob’s has made half of its Christmas Caddies range non-HFSS
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Product NewsPladis launches ‘lighter’ McVitie’s Digestives Wholesense
The new biscuits contain 30% less sugar and 50% more fibre than the average digestive and will be exempt from HFSS restrictions
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NewsUnited Biscuits posts drop in revenue of nearly 2% for 2021
The Pladis-owned company also saw profitability drop from the previous year’s figures, although sales were still above pre-pandemic levels
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Product NewsPladis revamps Go Ahead bakes with non-HFSS recipe
The revamped recipe has reduced levels of saturated fat and sugar with each bake coming in at 128 kcal
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NewsNPD round-up: bakery brands target snacking and sharing
The latest bakery products to hit retailers and wholesalers this winter include the return of old favourites and nostalgic nods to sweet classics along with indulgent innovations
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Product NewsRich’s, Rustlers and Fibre One unveil new bakery products
Cookies with confectionery classics baked in, microwavable pancakes and lower calorie brownies are among the new bakery products to be revealed this month
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NewsMcVitie’s unveils £10m Golden Moments campaign
The campaign includes headline sponsorship of ITV show Britain’s Got Talent and will celebrate McVitie’s classics including Chocolate Digestives and Jaffa Cakes
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NewsPladis taps into indulgence trend with McVitie’s Blissfuls
The NPD, which will be supported by a marketing campaign, is targeted at the evening occasion in which biscuits currently under-index compared to other sweet categories
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