Bako teams up with Snappy Shopper app.

Source: Snappy Shopper

Snappy Shopper head of brand partnerships Dael Links (left) with Bako group commercial director David Armstrong.

Bako has teamed up with home delivery service Snappy Shopper to help its customers develop online offerings.

The wholesaler said the platform would enable its bakery partners to grow sales by winning new customers beyond their traditional catchment and by encouraging frequency from new and loyal shoppers.

The partnership has also allowed Snappy Shopper to leverage Bako’s estate in bringing on board bakeries at a quicker pace than it would have done ordinarily. 

Dundee-based Snappy Shopper was founded in 2017, and has grown to serve major convenience store players including Spar, Nisa, Premier and Booker, as well as independent businesses. 

“We are really excited about our partnership with Bako as it helps local businesses to expand their current offering,” said Snappy Shopper founder and CEO Mike Callachan. “By adding home delivery to stores, bakers can distribute their product more widely within local communities to people who might struggle to visit in person. This partnership is another step forward for the Snappy Shopper marketplace as we continue to focus and build upon our convenience and high street retail footprint.”

Bako, which distributes products and ingredients to thousands of bakeries of all sizes nationwide via a multi-temperature fleet of over 70 vehicles, said some of its customers were already reporting higher basket spends via the delivery service.

On average a consumer is purchasing six items via Snappy Shopper, meaning a typical basket is £20 compared to £6 in store, claimed Bako.

“This is why teaming up with Snappy Shopper is so important as we can serve our ever-expanding customer base with the highest standard of products in a more convenient way for them,” said David Armstrong, Bako’s group commercial director. “It’s a win-win.”

Family-run bakery Pie Bob’s, which provides pies and cakes to the local community in Arbroath, Scotland, said it had experienced immediate success with the partnership, delivering over £10,000 in its first four weeks. The business revealed it was proactive in offering a free pie with every order over £10 in its first week, leading to an impressive boost in sales.